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What is SEO and How Does it Work?
SEO stands for Search Engine Optimization and is the process of advancing the visibility of a website or a web page in a search engine’s natural search results. Its main purpose is get traffic from the visitors to your website. Normally, the earlier and more frequently a website becomes visible in the search results list, the more visitors it will obtain from the search engine’s users.

For business owners who are engaged in Web Marketing, it is important to know how SEO will operate, how its search engines will work, what people will seek out, the keywords typed into the search engines and which search engines are desired by their targeted customers. Optimization of the website may entail editing its content and HTML, and connected coding to both raise its relevance to particular keywords and barriers to the indexing activities of search engines.

How we Promote Keywords on Google Organic Search?
In today’s world of digital technology the way of doing business especially in the Internet is quite complicated. It’s not enough that the company will have a website, but it should be ascertained that the website does not rank poorly at several pages away from the front but has a high ranking at the first page in the search engine. This first page ranking will produce the best results.

One of the most popular search engines is Google Organic Search. Business owners should aspire that their websites will be posted in page one. One of the most effective ways to have a top-ranked website is to use the right keywords. We should place keywords in such a way that it will appear several times in a website or in the meta tags of a website.

Moreover Google search engine has developed an advanced search engine technology that includes a series of simultaneous mathematical calculations which normally occur under half a second and without human intervention. The central component of the Google technology is hypertext-matching analysis and PageRank technology. Thus, promoting keywords on Google Organic Search should involve this guideline.

What Guarantee Can we Provide?
Many business owners are aspiring that their websites will have a good ranking in Google Organic Search as this will give substantial income for their companies. Hence, some of them are looking for guarantee from search engine companies that their website will rank in the first page.

One of the things that your website will rank among the best is to ensure that the requirement of Google Organic Search is fully met. This involves using the right and most sought after keywords and repeated so many times that search engine will be convinced that it should be placed in page one.

What is Social Media Optimization (SMO)?
Social Media Optimization (SMO) refers to the utilization of a number of social media outlets and group of people to create publicity to raise the level of awareness of commodities or events. Normally the types of SMO include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, You Tube and blogging sites.

Moreover SMO is now usually used to connect to the system of viral marketing or viral seeding where information is generated through the use of networking in social bookmarking, video and photo sharing websites. In addition by tracking social trends and using alternative social networks, website can retain existing followers while also attracting new ones.

How Social Media Optimization is a Major Part of SEO Now?
Times have really changed that many organizations or networks can work hand in hand with each other. The Internet has done wonders for the changes in business and even in our daily living. A classical example is the Search Media Optimization (SMO) becoming a major par of Search Engine Optimization (SEO).

Many have discovered recently that SMO has similarity to SEO in the sense that they have the same goal which is to generate traffic and awareness for a website. Hence, in this particular case, SMO can be defined as optimizing a website and its content in terms of sharing across social media and networking sites. Thus, their similarities are becoming more pronounced.

Lately SMO has become a good source of information and reference for SEO, as search engines are increasingly using the suggestions of the users of social networks to rank pages in the search engine result pages. The connotation is when a webpage is shared or ‘liked’ by a user of a social network; it is counted as a ‘vote’ for that webpage’s quality.

Why Content is the King?
Website content is the King or some say it is the soul of a website. Content consists of words on a web page along with the graphics and structure of a website. Recently many have considered content as an excellent tool for making relations with your potential customers. The appearance and feel of a site is vital but quality web content is more important.

Herewith are some factors which make web content the king:

  • Keeps your readers – attracts the attention of the readers and most often gives solution to their problems.
  • Accessible knowledge – each business owners have wealth of information. When it is put into web content and sharing it, makes it real and accessible to your prospects.
  • Attracts search engines – contents publish regularly will ‘teach’ the search engines that there is something new on your site; thus, increasing its ranking.
  • Brings you inbound links – articles in the web which is useful and informative encourage readers to write about you and link your articles; hence, bringing new traffic and boosting your search rankings.
  • Creates a ring in social media – people posting in social media brings link to the web, and builds reputation in your industry.
  • Investment in content brings visitors – it’s remarkable that investment on content brings more visitors even for a long period of time.

There’s no other factor as important as web content when it comes to bringing more traffic to the site. Hence, in order to have an effective and fruitful website, content should be given the top priority in creating a website.
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