8 Data Visualization Tools For Digital Marketers

In most companies, getting any necessary information through data collection is vital. In digital marketing, this helps digital marketers to have improved and data-backed decisions in generating effective digital marketing plans.

If you are engaged in digital marketing, you are in charge of generating leads and increasing brand trust. You have to evaluate the company’s digital strategy and find ways to make it better.

With the massive amount of data, you need the right tools to get started. Having the right data visualization tools can help you transform confusing and unorganized data into something more understandable which in turn, helps increase your efficiency.

But which tool should you select? Here are 8 data visualization tools you can try.

1. Microsoft Excel

Apart from its spreadsheet capabilities, Excel has commendable basic data visualization tools. It has approximately 20 built-in charts such as radar charts, scatter plots, pie charts, histograms, and treemaps. Plus, most computers have MS Excel readily installed during purchase.

If you’re working with a team, you can import files from Excel to Google sheets and invite team members to collaborate on the same spreadsheet.  You can also integrate Excel with Google Data Studio and make even more powerful visual representations.

2. Google Data Studio

Similar to other Google apps, Google Data Studio is a web-based, free, and reliable application. If you are looking for an easy, straightforward data visualization tool, this one is for you.

Additionally, Google Data Studio connects many data sources. This means that you can create a single data summary that will automatically update. As you would possibly expect, Google Data Studio synchronized with Google Analytics effortlessly, making basic marketing analytics a breeze.

Like a Pivot Table in Microsoft Excel, Data Studio makes it easy to share specific parts of your data in any way without changing the entire report itself. You can also use dynamic controls like data range selectors and drill-downs to enable viewers to classify through the content.

3. Metabase

If you’re not familiar with how Structured Query Language (SQL) works, choose Metabase. Metabase is made with user-friendly features that help even non-technical people to make dashboards and reports. Simply put, this app is an easy-to-navigate data visualization tool, ideal for beginners.

Metabase is usually used for pitching ideas and presenting business proposals. This suggests that everybody on your team, from the executives right down to your customer service representatives, can find easily the information they need. It’s compatible with numerous databases, including Amazon Redshift, PostgreSQL, and Google BigQuery.

4. Whatagraph

If you’re employed in digital marketing, you’ll quickly realize that reports are critical to your success. You need Whatagraph to make your reports visually appealing.

Whatagraph is a fantastic option for companies eager to turn data into easy-to-understand graphs. This tool was created to assist marketing people to consolidate their data and delivering it to customers in comprehensive formats. Because Whatagraph is intended for marketers, it offers several options for automatic report generation. As a result, you’ll save an enormous amount of time.

Whatagraph offers over 30 different integration options from leading marketing platforms and tools. If you are thinking of boosting your social media presence, this tool can also be easily integrated with Facebook and Twitter.

5. Tableau

With many users and community members, Tableau is one of the fastest-growing visualization tools.

Tableau is utilized in different levels of business, with features like predictive analysis, data blending, and multipurpose dashboards. It enables the user to design maps in a different palette as well as worksheets and dashboards.

Moreover, Tableau is available on different platforms, including desktop, server, and web-hosted platforms. It also works as a customer relationship management software. Its free version includes a wide selection of visualization and infographic options. However, Tableau Public does not allow you to make your data private.

6. Infogram

Infogram is a popular software for creating reports, graphs, and maps. It has over 550 maps and 35 interactive charts, making it ideal for creating infographics. A drag-and-drop editor is also included in the tool, which is useful for beginners.

Although Infogram has been used by several corporate leaders, its use cases are simple. This tool could be an excellent choice for digital marketers looking for easy social media engagement and graphic design solutions.

Visualizations are frequently saved as image files and GIFs for use in documentation, or as HTML for use on the internet. Infogram, like the majority of the other tools on this list, has category pricing. You can either choose the basic for free or pay for the enterprise version.

7. ChartBlocks

ChartBlocks is a web visualization tool that makes it easy to import data and derive graphs from the data. You can create diagrams using a simple designer without requiring you to learn programming skills. 

Pre-designed templates include editable sizes, colors, fonts, grids, legends, and various graph types. It has also a data import wizard that allows users to link multiple data sources. 

This software saves charts as scalable vector graphics to improve image quality. Charts can also be exported as PNG, JPEG, or PDF files.  In addition, this program will generate HTML5 charts that are compatible with any browser or device connected to the internet. Then, you can access the chart wherever you are.

8. Visme

Visme is a communication platform with over 40 types of graphs. Its graph maker has a free library of templates for bar graphs, pie charts, flowcharts, line graphs, and histograms. Aside from templates, Visme offers numerous stock photos and symbols. With its drag-and-drop interface, you can quickly personalize your brand logo.

Data integration can also be done seamlessly in Visme. To track your business insights, transfer real-time data from Google Sheets, and create custom dashboards. Visme’s data widget is ideal for displaying map data, arrays, tables, percentages, gauges, and other data.  

With this, creating graph blogs, reports, suggestions, social media, presentations, and printed materials can be a piece of cake. For marketers who need to create compelling visuals without learning design, Visme is created for you.

Knowing What You Are Trying To Find 

There are numerous tools for visualizing knowledge. These can either be simple or complex, and intuitive or direct. 

Keep in mind that not all tools are available for all situations. Also, not all data visualization tools are created the same. Different tools tend to explain different aspects of knowledge interaction. 

Thus, you would have to match the features of a software tool together with your needs. Select the one tool that closely fits you.

 

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Author Bio

Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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