Animated videos have become an incredibly important part of digital marketing. In fact, research has shown that audiences spend an average of 19 hours a week watching videos online meaning that businesses can no longer afford to ignore video marketing if they want their business to thrive.
One of the most effective ways to produce these videos is to consider 2D animation videos. 2D animations are an effective way to produce videos that enable your business to effectively communicate with your audience.
Why create 2D animation videos for your business?
2D Animated videos are a great way to showcase your products and services. They give you the opportunity to tell a story – whether that’s about your products, services, brand, or consumers – and they allow you to share brand values and messages that connect with your audience. They also provide a fantastic return on investment too, helping you to drive sales by up to 150 percent.
With so many video types out there, it can be difficult to know which one is best for your business, marketing strategy, and consumer type. In this post, we’ll look at 6 great animation videos that you should consider creating for your business.
Animated explainer videos are short, snappy, online marketing videos used to explain your product, service, or company to your audience. They can be used across social media or placed on the landing page of your brand’s website.
Explainer videos are incredibly popular, with research showing high conversion rates of up to 200% after placing an animated explainer video on their website. Because explainer videos are brief, they get to the point quickly in a fun and engaging way making them the perfect option if you have lots of information and limited time to grab scrolling fingers!
Animated Social Media Ads
Social media is one of the most effective ways to grow your business, which is why it’s important that your brand shows up and grabs attention. One way your brand can grab attention quickly and effectively is by using animated social media ads.
Because humans have a short attention span (especially on social media), it means you need engaging content to stand out, and animated social media ads do just that.
Customer Testimonial Video
Customer testimonial videos are a surprisingly effective tactic when it comes to gaining brand trust and credibility for your business. Put it this way – what attracts customers more than existing ones stating how your product or service has revolutionized their lives?!
Using real customers to highlight your products, it adds a human element to your products that other consumers can relate to, and research has shown that visitors are over 50% more likely to purchase something from you after watching a customer testimonial video.
Company Story Video
Company story videos help you to draw in new customers by showing them the human side of your brand. They are a great tool as they allow you to build trust and brand credibility through your brand’s values and help you to resonate with your customers by telling them your company’s story – from how it began, your values, as well as any achievements and aspirations you have.
Company story videos are incredibly effective for helping you to connect to your consumers on a deeper level. When you showcase your brand values and story, you connect to people who share the same values and research has shown that consumers who share similar values with brands are 10x more likely to purchase from them than any other brands.
Company Culture Video
Company culture videos are different to company story videos because they allow you to tell potential clients, hires, and customers all about your brand and what its values and ethos is.
Company culture videos help to showcase what your brand believes in so that clients, potential hires, and consumers can understand whether you’re the brand for them.
Research has shown that consumers are more likely to purchase from brands that have values similar to theirs and spend more money in doing so.
Always on campaign video
Always-on or evergreen campaign videos are incredibly useful – they can be used time and time again and save your business from constantly having to come up with new content ideas.
Instructional videos are always great here as they provide your consumers with useful information that they need. This could be something simple like how to use one of your products, or something more complex like how to care for your new pet fish.
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Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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