Are you a new brand who want to use influencer marketing as a platform but lack funds?
Don’t worry! We have a solution for you to strategize influencer marketing, even if you have a small budget. We completely understand how influencer marketing has boomed in the past few years. It has become a huge business. Top influencers and influencer marketing agencies in the UK are banking millions of dollars with their influencer campaigns. But, I think the market and the audience is changing. Users are getting to just how manipulative these larger influencers can be, and how things might not be as they seem—Micro-influencers, which might be the marketing world’s solution to the highly expensive influencer problem.
Table of Contents
1. Who is a Micro-Influencers? Why are they considered important?
2. What things need to be considered while choosing Micro-Influencers?
3. Reason why E-commerce brands benefit from using micro-influencers
4. Working with Micro-Influencers 2021
5. 3 Examples of brands who are successfully using Micro-Influencing
This new concept, known as micro-influencer marketing, is the new lobby of the social media scene. The concept is the same as influencer marketing, but it’s done on a smaller scale. These micro-influencers have a small following but actively engaged audience. Some brands collaborate with these influencers to promote their product and service with genuine, authentic, and visual posts rather than sponsored posts.
These micro-influencers have limited following but hit the right chord of the target audience; thus, the audience relates to them, and they usually are open to genuine collaborations with brands. In this blog post, we’ll go into the depth about who these micro-influencers are, their benefits, how they can help you, and how they are changing the world of e-commerce.