Best SEO Company for Electricians and Electrical Contractors

You’re an electrician, but do you have a website? Are you trying to rank high on Google? Seo is critical if you are an electrician or an electrical contractor similar to any other industry. The electrical industry is competitive in SEO as 80% of the business is through Organic SEO and Local SEO. Therefore it becomes very important to consult an SEO company that has the experience and expertise in doing search engine optimization for electricians. Logicsofts have 13+ years of experience doing SEO for electricians and electrical contractors.

Table of Content:

1. Why Do Electrical Companies Need SEO?
2. Advantages of SEO for Electricians
3. How does SEO for Electricians help your website rank higher
4. Pricing Structure to do an SEO for Electrician
3. Case Studies by Logicsofts
4. Conclusion

Why Do Electrical Companies Need SEO?

Local search results can be boosted by SEO, both in Google Maps and in organic Google search results.

If you want to ensure your electrician or electrical contractor website generates a steady stream of quality new inquiries, you need SEO services.

By doing this, you have the possibility of showing up as the first result when an interested buyer searches for a term such as “electrician near me, “electrician,” and “electrical contractor.” Search engines like Google and Bing need to rank the site highly to drive the right traffic to it.

This means that you have a high probability of converting this lead into a client. SEO is all about creating a long-term lead generation machine that will inevitably increase your top line.

A website that appears at the top of the search results will generally give electricians and electrical contractors a large increase in traffic, normally resulting in more leads and more business.

Firms not ranking on the first page of search engine pages will inevitably lose visitors if they cannot be found.

The electrician and electrical contractor need to make sure their website is found at the right time when their prospects are searching for what they offer. 

Advantages of SEO for Electricians

When a potential customer is actively searching for electricians or electrical contractors, the goal of SEO activities is to rank your website on the first 10 search results. In simple terms, 

SEO is an online marketing strategy that aims to boost your business’ visibility in search results, allowing customers to find you. If you’re already competing in the market, integrate SEO into your website to gain an online advantage.

Along with SEO,  right digital marketing company would ensure reliable website management services as well. Regular updates with fresh content, user-friendly design, and relevant information for your potential customers also helps your site rank higher.

>The new search index 

Consumer behaviour has changed drastically over the years, and search engines have become almost indispensable for consumers. There is a strong reliance on search engines to answer our questions, and local businesses are no exception. For queries about services in a particular area, Google Search, Google Maps, and Local directories supply results.

>Budget Friendly Marketing

The cost of traditional marketing is higher than the cost of internet marketing.

 One of the cheapest Internet marketing strategies is SEO. Having your website displayed only to those customers actively searching for electrical services is a more direct way of advertising. This makes SEO a more efficient and affordable marketing strategy.

>Effective and efficient results

Electricians and electrical contractors are generally interested in local projects, and they aren’t involved in electrical contract jobs across the country, so this significantly lowers their competition. For a top spot in the search results, they must compete with local electricians and contractors.SEO strategy is an effective and efficient process that can help them increase traffic to their website and conversions.

How does SEO for Electricians help your website rank higher?

SEO involves improving the ranking of your website’s service pages so that they are more likely to be found in search engines in order to bring more visitors to the website and generate sufficient enquires or drive more calls.

SEO revolves around the right keywords. People type keywords to ask questions such as, “How much does the electrician charge near me?  How do I find a good electrician near me?”  Keywords play a vital role.

You must be wondering how do keywords play such a crucial role in ranking your page?

Those web pages which answer the questions in a better way, load faster and are considered more credible by search engines rank higher.

In a nutshell, SEO for electrician websites involves:

• A thorough description of your electrical services on your current website
• Better user-experience
• Displaying your website’s credibility and authority
• Constant content optimization

These are accomplished through 4 major SEO techniques:

On-page optimization

On-page optimization involves you understanding and figuring out what are the terms and phrases people use when they are searching for electrition services. 

Thus the first step under on-page optimization is keyword research.

These are normally keywords which your customers use while searching for your services.

 When people search for electrical services, “electrician near me” is the most popular keyword phrase. You can also find out what other search terms people use to search. 

Once you are done with your keyword research, place these key phrases on your website’s title tag, meta description, content and headings.

Avoid keyword stuffing. This will not give you good results. Keyword stuffing may look like you’re trying to cheat, and search engines don’t like it.

Image Source: https://contentwriters.com/

There are various blogs and tutorials about keyword research, but finding the right team of SEO for electricians will save your time and effort.

Once you are through with this, move to the next step, which is Technical SEO.

To maximize your online potential, we provide a full range of electrician marketing services. Your business will generate more leads and customers if you are more visible.

Technical SEO

Your site’s technical SEO ensures that it’s fast, secure, and can be crawled by search engines. Google’s Page Experience update 2022

emphasized technical SEO more than ever. In case your website is not secure or seems to be slow, speak to your web development team.

Technical SEO is more about a better user experience.

 Link building

A site’s ability to rank well depends largely on its backlink profile in addition to on-page optimization and technical SEO. Ensure the backlinks you create are quality links.

The fact that another site is willing to link to yours is a good sign that you have worthwhile content. Search engines view links from other sites as positive signals for your site.

It’s also imperative that the sites linking to you are of high quality.

It is more challenging to build links from other sites than to optimize the content on your own site. Contact bloggers, news editors, and other publishers.

Content development

 We have always heard content is the king. Yes, it is. Content is the spine of your SEO strategy.

Often, electricians have websites that only have a few pages. They lack content.

Search engines or your potential customers don’t get to know much about your company from this.

Consider adding photos, FAQs, blogs, and Installation services pages to your electrical contractor website. Your visitors should find something informative, entertaining, or interesting.

Adding new pages can also give you an opportunity to add additional keywords. Even different installation services can have their own pages.

In some cases, visitors to these pages will be interested in your services, so adding them to your site can increase traffic.

Content also helps with link building. The content should always be unique.

Google sees that you update your site regularly, your visitors enjoy it, and other sites link to you.

This also increases your authority, thus ranking your site higher on search engines.

Pricing Structure to do an SEO for Electrician

Depending on the scope of your campaign and the level of competition in your area, the cost of SEO can vary significantly.

There are many factors to consider, including your goals, competition, and website age

A typical SEO campaign for an electrician will cost electricians between $500/month* –  $1,700/month*.

We can help your electric company earn more customers through visibility for the keywords your target audience is searching for.

Case Studies by Logicsofts

Bison Electrical is a London-based 24-hour emergency electrical service provider. We audited their website, successfully re-designed it and also created research-based content for it. We ranked their blogs and target-based keywords on page 1 of Google within a span of 3-4 months.

Generated 100+ leads in just 3 months

Read other Logicsofts SEO case studies here.

Conclusion