Organic reach may seem impossible due to the constant changes in social media algorithms. However, it doesn’t mean that you can’t achieve substantial growth through organic tactics.
To attract organic followers on social media, you need strategic planning and proven tips to widen your reach and grow your audience. Whether you’re targeting locals or people around the world, here are the techniques to increase your social media following organically:
Optimise Your Social Media Profiles
Like optimising your website content for search engine optimisation (SEO), you also need to tweak your social media profiles for better visibility online. Even if you can opt for an Instagram growth service to grow your presence, you can also get results from improving your social media profiles.
If you want to be a social media superstar, here are the things to note when optimising your profiles:
- Use a link that directs your audience to your website.
- Use keyword-rich descriptions, but avoid being promotional.
- Include a recognisable brand logo or photo.
- Use an easy-to-remember profile name or username.
All of these apply to various social media platforms. Just be consistent with the keywords and logos you’re using.
Look For Users To Follow
You need to be well-established to gain followers if you’re new to social media. Fortunately, you can use tools to get authentic social media connections. To get results, read the Kicksta review to know whether or not it’s a perfect tool for your social media needs.
Besides using tools, it’s a good idea to select various users to follow to attract organic followers. This may give you a chance to form a mutual connection and get a follow-back. When looking for users to follow, ensure that they’re organisations relevant to your niche or people who may be familiar with your business.
Such users are more likely to have strong ties with other social media users who can be your followers over time. Plus, they can help you grow your network, allowing you to increase your social media following organically.
Determine The Best Time Or Day To Post
The best day or time to post may depend on your audience, industry, and platform. Even if there are reports about the ideal times to post across different social media platforms, it doesn’t mean it’ll work for your social media.
That’s why it’s crucial to know the right timing for your posts. To do that, check your social media metrics or platform’s data analytics. This will provide insights into the times and days your posts get the most engagement. Use it as your guide to create an effective publishing schedule and build a highly-engaged social media following.
Share Original Content
Unique and great content is the key to success in social media. If you don’t have the best content to share, you can’t expect to attract more followers. To make your social media profiles stand out and make people see you as authentic, never focus on promotional content only.
Great content may vary depending on your audience’s interests and how you prefer to express your brand. If you don’t know where to get started, you may start looking at your social media insights for the content and topics already getting the most engagement.
Particular kinds of content naturally improve your organic engagement and reach; such content includes images and videos. Most social media users tend to prefer visual content, especially those that inform and entertain them. Therefore, creating images and videos that align with such interests is the recipe for success.
Creating high-quality content enables your brand to show your audience what your industry expertise is and what you represent. If your audience finds your content entertaining and valuable, they’ll keep coming back, which may help boost your brand exposure while enabling you to strengthen your relationship with your followers.
Use The Right Hashtags
Hashtags aren’t anything new in the social media world. Originally designed to make social media posts well-organised, hashtags now help brands maximise their organic reach by allowing users to identify and search relevant or interesting posts.
When hashtags are used effectively, they can encourage social sharing and strengthen brand image by building momentum around events or creating positive associations. To get results using hashtags, it’s crucial to select and research the right hashtags that work most effectively to attract organic followers and grow your social media presence.
Attracting organic social media followers can be tricky, but it doesn’t have to be that way. By following the above techniques, you can ensure that your social following will grow in no time. However, be sure to stay consistent with your efforts and implement those techniques properly to get the best possible results.
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Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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