In 2025, you will see new website design trends, such as using soothing colour palettes instead of the vibrant ones. The trends of website design in 2024 are now outdated. For a web design business in Birmingham, not knowing about the latest trends means losing potential clients and conversions.
Moreover, other businesses using web design to appeal to clients will lose out on potential clients due to outdated trends or being non-compliant with the current standard. The following blog outlines the trends of web design making headlines in 2025.
Web Design Trends of 2025 for Keeping Your Birmingham Business on Top
Changing Colour Trends to Soothing Palettes
A top trend of 2025 is the gradual but significant shift to digital comfort. It is not about attention-grabbing saturated hues anymore. For 2025, businesses opting for website design Birmingham must focus on a soothing and nurturing colour palette. Why? It is because it creates a welcoming digital space, soothing the eyes, and there is no visual fatigue.
Soothing tones do not mean dull! Use rich, warm tones and pique the interest of your users. Also, multi-tonal colour schemes are gaining popularity in 2025.
Imperfection is the New Trend
Yes, anti-design is the newest trend! You do not need a perfect design because experimental typography works. So, does extreme imbalance or overlapping art? If your design can break the conventional design rules, you should do it. Do not worry about making a perfect website; instead, focus on giving it a human touch, as it engages users better.
Experiment With Typography
It is not the time to be safe with typography. Instead, focus on using expressive and bold typefaces to capture the attention of people. Something that stands out and suits your band’s voice, too. Moreover, maximalist typography is also a unique trend of 2025 that web designers should know about.
Think oversized, layered text and high-contrast pairings between sans-serif and serif fonts for creating a significant visual impact. The reason for this is to make typography integral to storytelling.
Experimental Navigation
Navigation is not simple anymore. It is user-friendly but not straightforward; it is experimental, such as using unique visual interactions or using expected layouts. This is not the way traditional dropdown menus worked. It is better and appeals to the users more. If you run a portfolio business, 3D transitions or using different layouts will help to encourage users to stay on the site for a long time. Again, it is about showing the brand’s personality, so do not be afraid to experiment with navigation.
Brutalist Design
Another dramatic design to use is the Brutalist principle for the modern web. It uses bold typography, unpolished elements, and simple layouts, something that designers used to polished designs may find challenging to accept. It is a simple approach, such as choosing monochrome colour schemes and minimal imagery to create a visual impact powerful enough to keep the user hooked.
It focuses on directness and authenticity, appealing to brands that want to create a refreshing and different face for themselves in the web world.
Focusing More on Negative Space
This year, designers are paying more attention to negative space to balance content with the white areas. This ensures an uncluttered and clean look. Not a new trend, but a trend with more focus on it. With this, you pay more attention to minimalist design and simplicity. It gives text, images, and buttons more room to breathe, enhancing focus and readability.
To make the negative space prominent, use different font sizes, use margins, line space, and more to reduce distractions, creating an intuitive and pleasing experience for the user.
Hero Images Are Changing
Before, using images in the hero image part was the most important aspect of a website. But this year, the trend is shifting. Instead of an image, write your most important information above the fold. Use eye-catching headings with bold and expressive typography to appeal to the user and seek their attention.
Final Thoughts
From bold typography to using warm, rich colours, the trends of 2025 focus on associating the web design with the brand. It is not about presenting a website that looks rehearsed; it is more about showing its natural side to appeal more to users. Giving it a human touch and experimenting with visual art is the way to appeal to people in 2025 and give your business a boost.
Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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