There are many marketing channels available in the world right now. With digital marketing taking steam over traditional marketing for the last decade – the US digital marketing space alone is worth $460 billion as of 2022 – there have never been more ways to put your business out there.
That being said, it is important to focus on these channels and prioritise the avenues that will pay off the expenses and cut straight through to the audience you are marketing to. One of the more unique methods which might be worth focusing on – both for B2C and B2B companies – is long-form content.
Long-form content has been seeing a resurrection over the last couple of years. Although it had previously been pushed aside for fast, snappy content in the form of social media posts and short visual media, it is now becoming far more of an effective marketing tool; designed to conclusively distinguish your company from the competition.
Who Reads Long-Form Content?
Long-form content will mostly be read by the customers – or prospective customers – who want to delve deeper into your company. Although it is beneficial as a marketing scheme for both B2C and B2B, it is predominantly effective for B2B companies who want their clients to get a better idea of the service.
If you’re running a B2B company, it is important to offer customers the details and provide transparency – click here for the most popular marketing channels which can help in this case – and long-form content can do well to encourage a deeper relationship. This could subsequently lead to customer loyalty which you are striving for with your marketing scheme.
What Exactly Is Long-Form Content?
Long-form content is content that is long. Simple, right? Well, there really isn’t much more to it other than the fact it is content that is made to educate, entertain and be dense enough to provide the reader with details. It will usually appear in the blog section of your website, covering areas that range from your services and your products and interesting pieces on something that is closely related to it.
These pieces can often be linked to from the social media channel of your marketing, such as Facebook or Instagram. This is where the content becomes snappy. You want to ensnare the reader with a tagline that makes them want to read what you’ve got to say. This will then bring them to your article on the website – and the website itself, which is the most important thing.
How Do You Write Long-Form Content?
It is best to get professionals to write long-form content, but the ideas can be your own. The minimum length of long-form content should ordinarily be 700 words, with the maximum amount of words being 2,000. It is important to include enough so that you can effectively educate the reader but not so much that they switch off and become bored with your article – and, subsequently, what you are talking about, which is your business.
An average internet user will keep their focus on something for one minute only before they switch off, so you want to make sure the content ensnares the audience with something that will keep that attention and ensure they do not stray away from your page.
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Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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