Home → Case Studies → All United Cars

562.67% growth in website traffic and Enquiries for a London Taxi Service

How Logicsofts improved local search visibility, website engagement, and booking conversions for All United Cars.

↑ 88% Increase Booking Enquiry Growth
↑ 74% Increase Total Site Traffic
Increased Performance
  • Top 3 Google Maps Rankings
  • Increased their online conversions by 522%
  • Record breaking 52% conversion on call only Google ads
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    About the Client

    All United Cars - Taxi service in Manchester

    All United Cars is a London-based private hire and taxi service offering airport transfers, corporate travel, and local transportation. They operate in a highly competitive market where online visibility and fast booking access are critical.

    Their primary business goal was to increase online bookings and dominate local search results for taxi-related keywords.

    Key Client Details

    • Industry:
      Transportation / Taxi Services
    • Location:
      Manchester, United Kingdom
    • Experience:
      12+ Years
    • Project Duration:
      24 Months (Ongoing)

    The Challenge

    Despite offering reliable taxi services, All United Cars struggled to compete online with larger aggregators due to low local visibility and a website that wasn’t optimised for conversions.

    Image

    Weak Local Search Presence

    • Inconsistent Google Maps rankings
    • Poor visibility for “taxi near me” searches
    • Limited local keyword optimisation
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    Low Booking Conversions

    • Booking CTAs not prominent
    • Complicated enquiry flow
    • Low mobile conversion rate
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    Technical & UX Issues

    • Slow page load times
    • Outdated design elements
    • Poor mobile usability

    “We were losing potential customers because people simply couldn’t find us or book quickly online.” ”

    — Operations Manager, All United Cars

    Our Analysis

    We conducted a full local SEO, technical SEO, UX, and conversion audit to identify gaps in visibility, performance, and user journey.

    Weak Google Business Profile optimisation

    Users didn't want to talk to a sales rep; they wanted a "ballpark figure" instantly to make a decision.

    Missing location-focused content

    We found missing location-focused content reducing local search relevance.

    Technical SEO issues affecting speed

    Slow page load times are impacting both user experience and search rankings.

    Poor Booking CTA Placement

    CTAs are not prominently placed, resulting in lower enquiry and conversion rates.

    Low Mobile Usability Score

    Mobile users face usability challenges, affecting engagement and overall site performance.

    Our Strategy

    Our strategy focused on strengthening local SEO signals, improving the booking journey, and optimising the website for mobile users.

    Phase 1: Local SEO & Technical Fixes

    Focus: Visibility & performance
    Key Steps:
    • Optimise Google Business Profile
    • Improve site speed and mobile responsiveness
    • Implement local schema markup

    Phase 2 Title: Conversion Optimisation

    Focus: Traffic → Bookings
    Key Steps:
    • Redesign booking CTAs
    • Simplify enquiry and contact flow
    • Optimise service pages for intent-based keywords

    Execution & Implementation The Transformation

    The project significantly improved the user experience, local visibility, and mobile performance. Booking flows were simplified with clearer CTAs, leading to faster and higher conversion rates. Local SEO optimisations strengthened Google Maps presence and local search rankings. Mobile-first design and performance enhancements reduced load times and improved usability, resulting in a smoother experience for mobile users.

    1. Confusing Booking Process

    Low Conversions
    What we did: Improved CTA placement and simplified booking forms.
    What we did: Improved CTA placement and simplified booking forms.
    Fast & Clear Booking Flow
    Users could quickly book or enquire within seconds.

    2. Inconsistent Local Rankings

    Poor Visibility
    Local SEO optimisation and citation cleanup.
    Local SEO optimisation and citation cleanup.
    Strong Local SEO
    Ranked consistently in top local results.

    The Results

    By combining local SEO, UX optimisation, and conversion-focused improvements, All United Cars significantly increased online visibility and booking enquiries.

    Booking Growth
    +88%
    Enquiries Increase
    Organic Traffic
    +74%
    Sessions Growth
    Local Rankings
    Top 3
    Google Maps
    Mobile Speed
    +48%
    Load Time Improvement

    Services Deployed

    We implemented a comprehensive strategy combining local SEO, technical SEO, conversion rate optimisation, and UX & mobile improvements to boost search visibility, enhance user experience, and drive higher conversions.

    Website Monitoring:

    Improved local search rankings and Google Maps visibility

    Technical SEO:

    Optimised site structure, speed, and crawlability for better search performance.

    Conversion Rate Optimisation:

    Enhanced CTAs and user flows to increase enquiries and bookings.

    UX & Mobile Optimisation:

    Delivered a faster, mobile-friendly experience for better engagement.

    Client Feedback

    "The difference is night and day. We used to chase leads; now the website does the heavy lifting for us. The calculator tool is a game-changer—it builds trust before we even pick up the phone.
    — Client Name, Marketing Director, London Firm

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