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92% Growth in Organic Leads for a UK Plastic Recycling Company

How Logicsofts improved organic traffic, lead quality, and local visibility for Plastic Collectors through SEO and UX optimisation.

↑ 3539.45% Organic Traffic
↑ 78% Increase Total Site Traffic
SERP Results
Top 3 Rankings for Recycling Keywords
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Plastic collectors

About the Client

Plastic Collectors - Save The World

Plastic Collector unites people to clean up the environment and receive bonuses for collected plastic. Plastic waste has a real value, which can drive recycling ecosystems around the world and prevent plastic from finding its way into landfill and our oceans.

Their primary business goal was to generate more qualified inbound leads through organic search while improving local visibility.

Key Client Details

  • Industry:
    Waste Management & Recycling
  • Location:
    United Kingdom
  • Experience:
    5+ Years
  • Project Duration:
    10 months

The Challenge

Despite offering essential recycling services, Plastic Collectors struggled to attract consistent online enquiries due to weak search visibility and a website that was not conversion-focused.

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Low Search Visibility

  • Poor rankings for commercial recycling keywords
  • Limited local SEO presence
  • Low organic impressions in search results
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Weak Lead Conversion

  • Contact forms not clearly visible
  • Unclear service messaging
  • Low trust signals on landing pages
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Technical & UX Gaps

  • Slow page load times
  • Outdated page structure
  • Mobile usability issues

“We were providing an important service, but our website wasn’t bringing in the enquiries we expected.”

— Operations Manager, Plastic Collectors

Our Analysis

We conducted a full SEO, UX, and conversion audit covering technical health, keyword gaps, competitor analysis, and user behaviour.

Poor keyword targeting for recycling services

The website is not targeting high-intent and location-specific recycling keywords, resulting in low visibility for relevant search queries.

Missing local SEO signals (NAP, location pages)

Inconsistent or missing NAP details and the absence of dedicated location pages weaken local search presence and map rankings.

Weak CTA placement and form visibility

Call-to-action buttons and inquiry forms are not prominently placed, reducing user engagement and conversion rates.

Technical SEO issues impacting crawlability

Technical issues such as improper indexing, crawl errors, or missing sitemaps are limiting search engines’ ability to access key pages.

Low content depth on service pages

Service pages lack detailed, informative content, which reduces keyword relevance, user trust, and ranking potential.

Our Strategy

Our strategy focused on strengthening the technical SEO foundation, improving local search visibility, and optimising the site for lead generation.

Phase 1: Technical & Local SEO Fixes

Focus: Visibility & performance
Key Steps:
• Resolve crawl and speed issues
• Optimise Google Business Profile
• Implement local schema & NAP consistency

Phase 2: Conversion-Focused SEO

Focus: Traffic → Leads
Key Steps:
• Optimise service pages for intent-based keywords
• Improve CTA placement and form design
• Add trust signals and content clarity

Execution & Implementation The Transformation

The transformation highlights a clear improvement across lead generation, local visibility, and organic traffic. By redesigning CTAs and simplifying forms, conversions increased significantly. Local SEO and Google Business optimizations strengthened presence in local search results. Keyword-focused content and technical SEO fixes drove consistent month-on-month organic traffic growth, replacing previously low conversions, limited reach, and stagnant traffic.

1. Low Conversion Pages

Poor UX
What we did: Redesigned CTAs and simplified lead forms.
What we did: Redesigned CTAs and simplified lead forms.
Conversion-Focused Pages
Clear CTAs and optimised forms increased enquiry submissions.

2. Limited Local Reach

Low Visibility
Local SEO optimisation and Google Business improvements.
Local SEO optimisation and Google Business improvements.
Strong Local Visibility
Appeared in top local results for recycling services.

3. Organic Traffic Growth

Flat Traffic
Keyword-driven SEO content and technical fixes.
Keyword-driven SEO content and technical fixes.
Consistent Traffic Growth
Steady month-on-month organic traffic increase.

The Results

By combining technical SEO, local optimisation, and conversion improvements, Plastic Collectors saw measurable growth in both traffic quality and inbound leads.

Lead Growth
+92%
Enquiry Increase
Organic Traffic
+78%
Sessions Growth
Keyword Rankings
Top 3
Local Keywords
Page Speed
+45%
Load Time Improvement

Services Deployed

We built a comprehensive SEO and conversion strategy that combined technical SEO, local SEO, and content optimisation with conversion rate optimisation to enhance visibility, improve user experience, and drive qualified lead generation.

Technical SEO:

Improved site performance, crawlability, and indexing to strengthen search engine visibility.

Local SEO:

Optimised local signals and Google Business profiles to increase local search and map rankings.

Conversion Rate Optimisation:

Enhanced CTAs, layouts, and forms to convert more visitors into leads.

SEO Content Optimisation:

Refined and expanded content to target high-intent keywords and improve relevance.

Client Feedback

“Logicsofts transformed our website into a genuine lead-generation asset. The results exceeded our expectations.”
— Operations Manager, Plastic Collectors

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