Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) both are inter-connected to some extent. Implementing SEO will help drive organic traffic to your website or business listing so that you can convert this traffic into leads and make them repeat customers of your digital brand.
Conversion rate is the total percentage of users that take action out of all the visitors. Here’s what to include in SEO to better optimise your conversion.
How to Optimise Conversion Rate Using SEO for Your Digital Business?
1. Improve Page Experience
Page experience such as load speed, interactivity, stability, and others are now considered ranking factors. Thus, Google is going to prioritise websites on SERP that offer on-par user and page experience.
The better page experience signal scores your website has, the better chances it has to rank high on Google. And the higher your site ranks, the more visits, leads, and conversions it’ll get. So, you must focus on improving the page experience for your users.
2. Local SEO Optimisation
If most of the traffic comes from the city or nearby areas of your business location, it’s better to optimise your website and business listings with a local SEO strategy.
It includes optimising your website and Google Business Profile (GBP) with location-specific keywords, building local links and citations, keeping NAP information accurate & consistent, and getting more reviews. All these surely help increase your traffic and conversion from GBP as stated in this local SEO infographic by Ronkot.
3. User Intent & Funnel Stage Optimisation
Different search queries have different intentions behind them. They can vary from informational to transactional, navigational, and consideration. Further, each query that users make on search engines belongs to a different stage of the sales funnel.
Thus, it’s vital to understand each query, its intent, and the stage of the funnel they belong to. This will help you better optimise your web pages that meet what the user demands. Further, you can better craft quality content to push users down the funnel for positive conversion rate.
4. Choose Relevant Keywords
Keywords may not directly help users to convert into paying customers, however, they do help them find relevant products or services that you offer. Targeting relevant keywords and their variants such as Latent Semantic Indexing (LSI) or long-tail keywords may help attract leads who are highly interested in your product or service.
And if you don’t pay heed to your keyword strategy, then you’ll be wasting all your resources on creating content that may not attract the right audience who may convert. Thus, as mentioned, choose relevant keywords with the right intent that targets users in each stage of the funnel for conversion.
To conclude, SEO and CRO both are interlinked and inseparable from each other. Implementing the strategic & local SEO, as mentioned above, will help drive targeted traffic to your website’s doorstep and convert users into your paying customers. That said, see you till the next!