Some technologies are more remarkable in some industries than in others. Digital signage is one of them, having transformed the modern business landscape like never before. The technology is not just eye-catching, but also more persuasive than static signboards. In any case, industries can use it to improve on-site communication, enhance wayfinding, and boost employee retention rates.
Furthermore, digital signage displays digitized spaces and reduces labour costs when used correctly. More interestingly, the technology can effectively transform brand activations and marketing by providing interactive features that attract the target audience. State-of-the-art digital signage solutions are an excellent method for breathing new life into static displays or menu boards.
This background forms the basis of this article, which looks into the industries that can benefit from digital signage. Here are some of them:
Physical banks currently face stiff competition from online financial institutions. Consequently, they must constantly find ways to compete effectively, and digital signage is the solution they need. With digital displays, banks enable prospective customers to gather more information upon entering the branch. As an illustration, banks can share stock updates, investment tips, and bank adverts on their RSS feeds, influencing the customers’ purchasing decisions.
While the term corporate could be fairly vague for an entire industry, it qualifies to be on this list. That’s because of the many ways digital signage has effectively helped corporate work environments meet various goals. These include marketing, customer engagement, employee motivation, and overall bottom lines.
For example, some corporate offices use digital signage to display inspirational images or messages. These have proved to impact employee enthusiasm and productivity positively. Other corporations use digital signage software to communicate internally or transmit detailed data like key performance indicators (KPIs).
Healthcare facilities can be extensive, and finding one’s way around them without assistance can be an uphill task. Thus, healthcare institutions can benefit from digital signage to assist their patients in wayfinding to make navigation easier.
Equally, healthcare workers have many duties to attend to throughout their shift. As such, they may not keep up with helping clients find their way or answer their questions at a moment’s notice. Luckily, digital signage can seamlessly bridge the gap.
Along with providing wayfinding services, digital signage reduces the need for face-to-face interaction with patients and visitors. Healthcare staff can share and monitor patients’ data regularly, thus enhancing communication and cooperation with patients.
Additionally, hospitals can:
- Display publicly accessible information on video walls
- Provide entertainment in the waiting areas
- Update employees about meetings and event schedules.
All these uses of digital signage go a long way in promoting collaboration between the hospital and its clientele.
Digital signage solutions may soon replace traditional blackboards in schools, and for an excellent reason. The systems allow educators to supplement lessons dynamically because they can enhance lessons with animations and other appealing elements. Therefore, students who have grown up interacting with apps and technology will have more fun learning.
Similarly, learning institutions can benefit from digital signage systems to help learners and school visitors with wayfinding. Through interactive maps, students will feel more comfortable as they become familiar with the new school environment.
Besides, schools and learning institutions can use digital signage to display pertinent information like learning schedules. Likewise, they can display alerts and communicate the course of action during emergencies.
Some companies in manufacturing realize they can benefit from digital signage in several ways. For example, employees in manufacturing companies can access real-time information on whether they’re meeting their goals and quotas. Digital screens also show safety issues and policies, helping companies take the necessary measures to reduce the frequency of accidents.
In addition, digital signs that bear safety information remind employees that their employer cares about their safety and wellbeing. In the long run, manufacturing companies will experience increased productivity and employee retention, reducing the costs of high employee turnover.
The hospitality industry can significantly benefit from digital signage. Most of the functions in the industry require the input of human employees, but digital signage can do an equally good job. For instance, digital signage can display information that guests ordinarily line up at the reception desk to inquire about. To illustrate, digital signage was beneficial during the pandemic, minimizing face-to-face interaction between employees and customers.
Even beyond the pandemic, the capacity of digital signage to replace human services can help the hospitality industry save money. Also, the systems help improve customer experience by reducing the perceived wait times. When employees aren’t available to attend to customers, digital signage and interactive digital kiosks can fill in the gaps.
Many industries can benefit from digital signage, and the above are just a few benefits of digital signage in various industries. The examples represent only a fraction of the potential of digital signage solutions. Other uses and benefits will likely become evident as the technology becomes more widespread. However, it’s already clear that digital signage isn’t a fad but a necessity in brand awareness, internal communications, and customer retention.
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Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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