How to Optimise Your Google Business Profile in 2025

In the ever-competitive online world of 2025, being found isn’t just about having a website; it’s about owning your online presence. Optimising your Google business profile is the quickest way to get seen by your target audience.  

Previously known as Google My Business, this free tool has now become an essential asset for small businesses in the UK. Be it running a high-street café in Birmingham or a legal consultancy in London, a full optimised profile can help you attract loyal customers, stand out from the crowd, and build trust, directly in Google’s search results.  

Here are some ways to make sure your Google business profile works hard for your company in 2025.  

 Why Google Business Profile Still Matters 

You may have heard digital marketers talking about a Google business profile for years, but is it still relevant? 

Absolutely. In fact, in 2025, your Google business profile is more powerful than ever. With AI-enhanced search results, hyper-local algorithms, and voice assistants taking over how customers find businesses, your GBP listing often becomes a customer’s first impression of your brand.  

Your profile will appear in: 

• Google Maps 

• Google search results 

• Voice search responses 

• Local pack listings of the top three local businesses shown 

The best part? It’s free. 

“In 2025, your Google Business Profile is your storefront. From local searches to voice queries, it’s often your customer’s first impression. A well-optimised profile boosts trust, visibility, and conversions, without spending a penny. Stay ahead with expert insights, consistent updates, and smart SEO moves that put your business on the map, literally.” 

Step 1: Claim and Verify Your Profile  

If you haven’t claimed your Google Business optimisation in the UK, then that’s step one. Go to Google Business and sign in with your business account. Verification is required to prove that you’re the legitimate business owner. 

Most UK businesses can verify your email, phone, or postcode. Once this is done, you’ll be able to edit all features of your profile.  

Pro tip from Logicsofts UK: 

Always use your official business email, as it helps to maintain brand authority and recognition across platforms.  

Step 2: Perfect Your Business Information

The second step on how to optimise Google My Business UK is that your business name, phone number, and address need to be up to date. These details need to be accurate, not just on Google My Business but across every platform and directory online. 

You need to double-check: 

• Use your official business name, and avoid keyword stuffing 

• Choose the most relevant main category and then add additional ones 

• Ensure that the pin lands on the exact location of your business 

• Always use a local number, avoid toll-free numbers 

• Keep the opening hours, holidays, and special events current 

Not doing this can lead to customer confusion and hurt your local SEO.  

Most small businesses prefer to work with professionals like Logicsofts UK who have the experience, knowledge, and top-rated SEO services. They can help you maximise your growth and achieve your business objectives.  

Step 3: Add Stunning Photos and Videos

Pictures are one of the most powerful trust signals on your profile.  

In 2025, visual content is no longer optional, it’s required. GMB tips for local businesses are that it prefers brands with high-quality images and videos. This helps to keep your users engaged and improves credibility. 

Here’s what to include: 

• Interior and exterior shots of your store or office 

• Staff in action (ideal for the hospitality industry) 

• Product photos for cafes or restaurants 

• Behind-the-scenes or team introductions 

• The logo or cover photo 

Logicsofts UK Tip: 

Use geotagged images, which can help boost your SEO performance and strengthen local signals.  

Step 4: Write a Compelling Business Description 

You have 750 characters, so make them count.  

This is your opportunity to explain what makes your brand truly unique. Make sure to write clearly, professionally, and to the point. You should include: 

• Who you are 

• What you have to offer 

• What sets you apart from the rest 

• Service areas served 

Avoid excessive fluff or jargon. Instead, focus on clarity, relevant keywords, and authenticity. This can help your profile surface in local searches.  

Step 5: Collect and Respond to Reviews  

Online reviews are the digital version of word-of-mouth. In 2025 they are more influential on your customers than ever. Encourage customers to leave honest reviews. Take the time to respond to each review, especially the negative ones.  

This shows professionalism, and Google highly values engagement.  

Logicsofts UK understands how to attract quality leads. They will respond to your customers in the right way, keeping the tone of your brand intact. They target the right people at the right time with proven strategies.  

Step 6: Use Posts to Engage with Your Audience 

Another thing to follow on your GBP optimisation checklist is to think of Google posts as mini social media updates. These updates appear directly in the search results. You can use these posts to: 

• Share promotions or events 

• Publish blog snippets 

• Showcase new products or services 

Posts usually expire after a week, so keep updating them regularly. Make them clear, engaging, and action oriented. 

Lead the Search, Don’t Chase It 

Your Google business profile comes with insights. If you’re looking to improve local visibility on Google, you need to monitor and track how your customers found you, what keywords you used, and what actions you have taken. 

Doing this regularly can help you see what’s working and what’s not. You can then use this to tweak your strategy and maximise your content and services.  

Stay Updated and Adapt 

Lastly, when it comes to Google Maps listing SEO and your Google business profile, you need to understand that Google is evolving. In 2025, this platform is testing more AI-enhanced features, real-time recommendations, and automated FAQ responses based on user behaviour.  

Not getting the hang of this now, can lead to you losing your precious audience base.  

This is why a lot of small companies are now looking out for consulting experts like Logicsofts to future-proof their strategy.  

It’s Not Just a Profile, It’s a Powerhouse 

For small business owners in the UK looking to improve local visibility on Google, Google business profile is no longer a side project. It’s a part of your online identity.  

At Logicsofts UK, we help UK small businesses unlock the full potential of their digital presence. From Google Maps listing SEO to full-scale digital transformation, we ensure your brand isn’t just found, it’s chosen.  

Get GMB setup help from professionals who know how to get your business seen and heard online.