For entrepreneurs who have a business idea that they cannot wait to share with the world – this one is for you. As you fine-tune your concept, get funding for your venture, and sort out your business plan, your number one goal is going to be attracting as many people as possible to your brand as possible. For this to happen, you’re going to need to put in the groundwork.
New startups need to stay ahead of market trends and gain exposure. Without it, your business could fall flat, and all your hard work and dedication could go to waste. Thankfully, there are marketing tips and techniques that can be done on any budget to raise brand awareness. This means you don’t need to have a wad of cash behind you. If you’re savvy and stay one step ahead of the game, you can get people talking about your new startup without getting into debt. Here are some practices you should implement into your operation today to achieve just that.
Get a Website
If there is one thing customers and clients are going to want to check out first, it’s your business website. We all need one! It tells the story of who you are, the products or services you sell, and how your brand differs from competitors. Your business website needs to lure readers in and keep them hooked. Of course, no one expects you to be a pro at web design. Therefore, look at e-innovate, a web design surrey company that can take over proceedings. They have the best tools on the market to build a site that’s easy to navigate and attractive.
There are certain elements of a business website that you must include. These include a strong call to action so readers get in touch, your contact information, social media links and strong, professional branding. It’s wise not to cut corners for your business website. It needs to ooze professionalism and look the part. If your business website looks cheap and basic, potential customers may not have faith in your company and go elsewhere.
Launch a Blog
While some business heads are more than happy with sticking with a website, others understand the benefits of having a blog in place too. The reason for this is simple. Blog content allows companies to share value and expertise. Blogs show potential and existing customers what value the company provides. Having a blog can make your startup appear more professional by showcasing leadership within your sector.
Some of the top-performing web content includes how-to posts, lists, and videos. If you’ve got a passion for writing, you can create the content yourself. Make sure to have a link to your blog on your business website and social media. Readers are sure to be impressed if you keep your blog updated and show a personal side to your business. With a business blog, you can build credibility with your audience which will keep them sticking around and wanting more. Ensure any content you publish is relevant to your brand and useful for your readers.
Create Social Media Pages
Like it or lump it, social media is here to stay. Billions of people surf platforms like Facebook, Twitter, and Instagram each and every day. Whether you’re concentrating on a certain area of the UK or want to take your startup global, social media is a fantastic way to reach a wider audience than you ever thought possible. You’ll find all the big companies have a social media presence. When you factor in how often customers use them, it’s a no-brainer to set up pages yourself.
Your social media business pages need to look professional and give users an insight into what your company is all about. Make sure to keep your pages updated with fresh content, so followers keep coming back to your page. You should have a customer service team who can respond to enquiries on your page. Also, ensure you’ve got links to your business website on your social media pages.
Implement SEO
There’s one thing promoting your startup yourself, it’s another thing for Google to do the same. SEO (search engine optimisation) is a list of practices that align your startup with Google’s ranking algorithm. When starting out, you’ll want your audience to click on your business website over anyone else’s. For this to happen, you’ll need to be ranking on the first or second page of search engine ranking results. Should your site be further down the pecking order, you’re not going to get the traffic you want (or deserve!).
There are numerous types of SEO that are vital for boosting your website traffic. These include on-page SEO, off-page SEO, technical SEO, and local SEO. On-page SEO is the type that you’re probably most familiar with. This is where you optimise elements of your website to rank higher and earn more traffic from search engines. There are so many SEO tips and tactics to drive your page up the rankings. This includes using relevant keywords throughout your content, crafting compelling title tags, and boosting important pages with internal links.
Run Google Ads
Although SEO is one of the top marketing strategies, it’s a long-term strategy that can take several weeks or months to begin seeing results. If you’re after immediate exposure and you’ve got the budget to do so, Google Ads may be of interest. These ads show up at the very top of a search engine result page, above local and organic listings. When you think about search engines, it’s safe to say Google is likely the first that springs to mind. There are numerous benefits attached to Google Ads. They offer a high level of flexibility, detailed performance metrics, and ad-building features.
We will be honest and say getting to grips with Google Ads is going to take time, and you may make a couple of mistakes along the way. However, an optimised campaign is definitely worth the investment. You can use Google Ads to reach audiences with specific interests – namely, individuals interested in your products or services.
Create Listings on Major Directories
Many consumers head to online directories to look for and vet companies that fit their specific needs. Such websites normally have high traffic and feature high domain authority. It’s not uncommon for your profile page or company name to show up on the first page of Google through one of these domains. The great thing about online listings is they don’t take long to create. Within a matter of minutes, listings can enhance your online presence, and promote your startup to nearby customers.
There are many platforms you can use to house your listings. While Google is the obvious one to start with, you can post listings on the likes of Yelp, Facebook, and Glassdoor too. Once you’ve created a listing, make sure to optimise it. This can be done by filling out all fields in your profile, adding photos, and collecting reviews.
Build An Email List
If there’s one thing all consumers have, it’s an email address. Therefore, use it to your advantage! Whatever products or services you offer, you can reach your audience through email and get people talking about your startup. There are several benefits to building an email list. For starters, you’ll get more people clicking on your website and blog (just make sure you house links on your email!). Secondly, email is personal. You can add a personal touch to your audience, so they not only take notice of your email but feel respected and appreciated.
When crafting emails, always have the reader in mind. Whether you’re letting your audience know about the latest news in your startup or about a certain product, try not to flood their inbox with messages. This can be incredibly off-putting, and you may find users unsubscribe within seconds!
Reach Out to Influencers
Influencer marketing has taken the world by storm in recent years. More and more businesses are reaching out to notable figures for them to showcase their products or services to a wider audience. You may want to follow suit. However, if you’re on a certain budget, try not to set the bar too high!
One of the biggest benefits of using influencer marketing is the ability to build trust. When consumers see a recognizable figure promoting your business, they’re more likely to check out what you have to offer. Influencer marketing also boosts brand awareness, enriches your content strategy, and ultimately, reaches your target audience more effectively.
As a new business, getting your name out there can be challenging. You can’t expect to see huge results overnight. But if you persevere and are passionate about your venture, you’ll soon be on the way to building a loyal following.
Remember, you don’t have to spend a fortune on newspaper and TV ads to get noticed. There are many marketing strategies you can try out that won’t see you spiral into the red. Just make sure to have a budget in mind, so you spend within your means!
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Author Bio
Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
Follow me on LinkedIn, Facebook and Instagram
Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
Follow me on LinkedIn,Facebook and Instagram
