How To Be Successful As An Amazon Seller

If you’ve decided that becoming an Amazon seller is the right option for you, you might be excited to get started – after all, don’t you just have to list a few products and wait for the sales (and money!) to start rolling in?

Well, if you’re very lucky, that’s what you can do, but for the vast majority of sellers, there’s more to it than that, and understanding what those other elements are before you leap in and start is wise – you can then set things up in the right way and start on the right path, rather than trying to work it all out as you go along and potentially miss out on a lot of sales and a lot of interest.

With that in mind, let’s take a look at what makes a successful Amazon seller and what you need to put in place to help you reach your sales goals.

Learn About Amazon

Just because you’ve bought things from Amazon in the past, that doesn’t mean you know enough about it to ensure your products sell successfully if you start using it for your business. That’s true even if you’ve been buying from Amazon regularly for years – it’s very different when you become a seller compared to being buyer.

Of course, you can use your experience as a buyer to ensure your products and listings are going to be what potential customers want, but there’s a lot more to understand than that, and it’s wise to educate yourself as thoroughly as possible before you jump in. In that way, you can start as you mean to go on, and that’s going to help you stay motivated even when things get tough (as they always do, no matter what kind of business you run or what platform you use to do it).

As a seller, your success hinges on your visibility, so you need to work out how to make sure you’re seen. However, as well as that, you need to know about the fees, guidelines, restrictions, how the search algorithms work, and more, so that you can ensure your listings comply and give you the best chance of success.

Write A Good Product Listing

Even when you know as much about Amazon selling as you can discover, you still need to hold off on launching until you’ve crafted the ideal product listing – and that’s something that’s well worth spending some time on. The thing to remember is that your listing is your digital or virtual storefront, and it’s what’s going to entice customers to look further into what you sell, so it’s important to make sure your listings are good – or better than good if possible.

What do we mean by good? We mean there can’t be any spelling or grammar mistakes, you need to include as much detail as possible, you should include high-quality images, the product descriptions should be unique and engaging, and, of course, you’ll need to include keywords – we’ll talk more about them shortly. Do all of that, and you’ll stand a much better chance of being seen and making sales.

Use Keywords

As mentioned above, keywords are important, and they should play a big part in your product listings on Amazon if you want to be a successful Amazon seller. Don’t just assume people are going to see what you’re selling as soon as they search for your products – there are millions of other sellers on Amazon, and some of them at least will be selling the same thing (or if not the same, very similar). It’s always going to be a challenge to outshine the rest and make sure you’re noticed over and above your competition, but it’s not an impossible one, and that’s where keywords come in.

Keywords are the words and phrases that people tend to search for most when they’re looking for whatever it is you’re selling, so by conducting some research and determining what those keywords are, you can make sure you’re using the right ones in your own listings and descriptions. Although there are a few ways to do this research, you can start by using Amazon’s own search bar, and then moving onto third-party tools that can give you more of an insight. It’s also important to do more research on a regular basis because, over time, the things people are looking for (or at least the words they use to search for them) will change, and you’ll need to update your listings accordingly.

Use An SEO Agency

One great idea when it comes to being successful as an Amazon seller is to use a specialist SEO agency to help you. The best idea is to use an agency that specializes in Amazon optimization because the experts working there will know precisely what techniques to use to ensure your product listings are just right and that your search rankings improve. Don’t forget that you might need more than SEO if you really want to get noticed, so be on the lookout for an Amazon PPC management agency that can ensure all bases are covered.

There are so many benefits to working with an agency, so it’s highly recommended to take a look at how your business could be improved if you decide to sign up with one. For one thing, an agency specializing in Amazon will have a deep understanding of Amazon’s algorithm, which you might only have scratched the surface of. That means you don’t have to learn all the ins and outs of it (although knowing the basics is always a good idea), saving you a lot of time and effort in the process.

Then there’s the fact that an agency will carry out your keyword research for you, which is definitely another time-saver, plus you’ll know they’re doing the right thing and your listings are full of the right words. If you keep an eye on your statistics and data, you’ll soon notice that you’re getting more people click through to your listings and, ideally, buying once they get there, which will help you see that the agency is doing what you’re paying them to do – a payment that you should be able to make back in additional sales when it’s all done the right way.