Opting for email marketing for your brand does not mean you should know how to code stunning, responsive HTML emails.
Just like sending text messages doesn’t mean you need to understand satellite technology. Nor do you need an army of designers and coders burning the midnight oil.
With the right responsive email template builder, you can craft polished, eye-catching HTML emails that look like pros designed.
These tools come packed with drag-and-drop interfaces so intuitive your grandmother could use them. Plus, you will have a library of ready-made templates that you can easily customize with your brand colours and fonts.
Modern HTML email builders go beyond basic design.
They let you add interactive elements like image carousels, videos, and live polls to boost audience engagement.
Most offer a WYSIWYG (What You See Is What You Get) editor for seamless design while still providing advanced customization and coding options for users with technical experience.
Which one is right for you? Let’s dive into the cream of the crop.
6 Best Responsive Email Template Builders
1. Stripo
Stripo is a dedicated HTML email builder for responsive designs that purposefully focuses on one thing – helping you create stunningly responsive emails – and boy, does it deliver! Over 1.5 million users have chosen its email builder worldwide for efficient email production.
With its extensive library of over 1,500 responsive HTML email templates and integration with 70+ ESPs, Stripo caters to various industries and marketing needs.
G2 Rating Score: 4.8/5
Why Do We Love It?
- Extremely user-friendly drag-and-drop editor that can make even users with zero coding knowledge comfortable.
- No-code AMP blocks for adding interactivity to emails.
- An AI content improver for subject lines and preheaders.
- Integration with pretty much every email platform you can think of.
How Much Does It Cost?
- Free: Perfect for dabblers (1 user, 4 exports/month)
- Basic: $20/month (50 stored templates, 50 exports)
- Medium: $45/month (300 templates, 300 exports)
- Pro: $95/month (unlimited everything, up to 10 users)
2. Moosend
Moosend is that overachiever who makes everything look effortless. It’s not just an HTML email template builder – it’s a full-service email marketing and automation platform.
You don’t have to look far to see Moosend’s stand-out feature- the intuitive drag-and-drop editor lets you tinker with any element on your email template. Plus, tech-savvy ones can insert their custom HTML code. Its integration with various e-commerce platforms makes it ideal for online retailers.
G2 Rating Score: 4.7/5
Why Do We Love It?
- Extensive email newsletter template library with 95+ pre-built responsive templates.
- AI-powered writing assistance for content suggestions.
- Supports marketing automation, A/B testing, and wide app integrations.
- Advanced elements to create dynamic email templates.
- Affordable pricing for small businesses looking to enhance their email marketing efforts.
How Much Does It Cost?
- Moosend doesn’t offer a free product tier. However it does allow new customers to try core features free of charge for 30 days.
- Paid plans: Starting at $9/month for 500 contacts
3. Beefree
Beefree is the responsive email template builder you use to feel like a pro designer, even if you can barely draw a stick figure. Just kidding. But seriously, building HTML email templates with this designer tool is incredibly easy and user-friendly.
What’s more, it has the largest collection of captivating templates on the market. Beefree’s email templates are fully responsive and for every use case imaginable.
G2 Rating Score: 4.7/5
Why Do We Love It?
- Library of 1,500+ responsive templates with customizable drag-and-drop functionality.
- Supports reusable design assets and custom templates for specific industries.
- Drag-and-drop desktop images.
- Synced row feature that automatically updates content blocks across multiple designs.
- Dark mode preview available.
How Much Does It Cost?
- Free: 10 emails/pages, 6 exports/month
- Paid plans: Starting at $30/month
4. Tabular
Tabular has a library of responsive HTML email templates, and it offers one of the best banks of pre-built blocks on the market. You can create basic HTML templates from scratch or customize them to your needs.
G2 Rating Score: 4.9/5
Why Do We Love It?
- Detailed customization of individual content blocks within a template.
- Variety of pre-built blocks of text, images, and buttons to choose from.
- Features like “Team Blocks” for consistent branding across projects.
- 37 Modern, clean templates.
- Automatic adjustments in row and column widths as you drag them.
How Much Does It Cost?
- Free: 3 custom emails/month
- Plus: $29/month (100 exports)
- Pro: $39/month (unlimited exports)
- Organization: $99/month (team features)
5. Chamaileon
Chamaileon is a flexible, responsive email template builder that also makes team collaboration a breeze. No more who-edited-what moments. It has 100+ pre-made responsive HTML email templates. Plus, you can build from scratch or import HTML code for an email template.
G2 Rating Score: 4.3/5
Why Do We Love It?
- Real-time collaboration and customization tools for team-based email design.
- Built-in and robust image-editing capabilities.
- Clean, clutter-free interface
How Much Does It Cost?
- No free plan but a 14-day free trial available
- Paid plan starts at $300/month for 3 seats.
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ActiveCampaign
ActiveCampaign is a platform that is built for businesses that want the whole package—responsive email templates, CRM, and advanced tracking all in one place.
It offers a library of 200+ highly customizable responsive email templates.
The HTML editor is for more advanced users, giving you complete access to the code behind email designs.
G2 Rating Score: 4.5/5
Why Do We Love It?
- Fast editor with a clean interface and easy navigation.
- Resources to understand the functionality and reduce the learning curve.
- Free design service for all marketing plans.
- Modern, visually appealing designs.
How Much Does It Cost?
- Not the cheapest platform of the lot.
- 14-day free trial
- Starter plan: $15/mo
- Steep rise in prices as subscriber count increases.
The Bottom Line
The tools listed above are all some of the best responsive email template builders on the market. But one may work better than the other, depending on your needs.
Rather, the best tool is not always the most expensive or feature-packed – it’s the one that fits your specific needs and workflow.
Stripo’s free plan and extensive library of email templates are hard to beat if you’re just starting out. For teams, Chamaileon’s collaboration features are worth the investment.
If complex designs are your everyday thing, then try Tabular.
If you want something that speeds up email design and sending, Moosend is your friend. Need the whole email marketing and sales package? Pick ActiveCampaign.
Always start with a free trial, explore the features, and find the tool that simplifies designing and managing your responsive email templates.
Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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