Instagram Account Limits: How Many Users Can You Follow? - Logicsofts

Instagram Account Limits: How Many Users Can You Follow?

10th February 2023

If you’re wondering how many Instagram users an account can follow on the app, then you’ve come to the right place. Let’s take a look at some common questions that people have regarding Instagram followers and other limits on the app. 

Instagram Account Limits FAQs

Why Do These Rules Exist?

There are various community guidelines and limitations put in place by Instagram, and it’s really important for all Instagram users to abide by these rules. Although it may seem inconvenient at times to follow the guidelines on Instagram, it’s worth it in the long run. Breaking any of these rules can cause your account to be temporarily blocked from the app or even permanently banned altogether. So, even if it doesn’t always seem like the most appealing option to stick to the rules, it’s best to keep your count out of trouble. 

Why Do These Rules Exist

But why does Instagram set these limits in the first place? 

One thing that Instagram is strict about preventing is spam and fake accounts. The app is especially quick to crack down on bots, and these fake accounts are often signaled by excessive follower growth, spam-like interactions and other exaggerated account activity. So, to keep your account safe from being grouped in with Instagram bots, it’s best to play by the rules on Insta.

How Many People Can You Follow?

The million-dollar question: How many people can you follow on Instagram? 

The maximum number of accounts that you can follow on Instagram is 7,500. More specifically, you can only follow 200 new accounts within a 24-hour period. These rules are in place, as we mentioned, to stop bots and spam accounts. 

Additionally, these rules exist with the goal of promoting natural growth on Instagram. Some people follow as many accounts as possible in hopes that these accounts will follow them back, and then later unfollow the same accounts; Instagram is working to prevent this strategy from being used by implementing limits on how many accounts each user can follow.

How Many People Can You Unfollow?

The general rule to keep in mind is that you should not unfollow more than 200 accounts per day. More specifically, it’s recommended that accounts newer than three months should unfollow no more than 100 accounts per day, while accounts older than three months can unfollow up to 150 accounts per day.


How Many People Can You Unfollow

Overall, this suggests that no Instagram account should follow or unfollow more than 200 accounts in a given day. 

What Are Other Account Limits?

Another commonly asked question is, “What’s the comment limit on Instagram?” The general daily limit for commenting on Instagram is 180 – 200, so it isn’t advisable to leave more than 200 comments on Insta in a given day.

Many users also wonder about the limits for sending DMs on Instagram. The answer here is that it’s best to stick to sending between 20 and 50 DMs per day. Some sources venture that older accounts can stretch the limit to 50 – 100 or even 100 – 150 per day, but it’s best to be careful when it comes to high levels of activity on Instagram. 

Another Instagram limit FAQ asks what the daily Instagram like limit is. 

The limit will vary depending on how long your account has existed. While it’s recommended for newer accounts to stay within the range of 200 – 400 likes per day, it is argued that older accounts can get away with 500 – 700 likes per day. 

Again, we advise that no account pushes the limit too far for risk of being banned from the app. Take these numbers into consideration, but be mindful of what you are liking as well! It’s also recommended that you don’t like posts too quickly; leaving a high volume of likes in a short amount of time can get your account flagged for spam, too.

How many hashtags are allowed? 

This is another frequent question from Instagram users. We always recommend limiting your hashtag use so that your posts don’t appear spammy to viewers. Selecting a lower number of hashtags that are carefully crafted for each individual post is more likely to bring you success than including a high volume of hashtags that are loosely related to your account. 

More specifically, the limit according to Instagram guidelines is 30 hashtags per post. 


How To Manage Instagram Account Limits

Focus On Organic Growth

Throughout this article, you may have noticed a pattern—actions that could get your account into trouble on Instagram are typically a result of spam-like account activity. Often, the reason that users exceed these limits is that they’re looking for rapid Instagram growth and end up breaking the guidelines in the process. 

The surefire way to avoid this is by focusing on natural growth on Instagram. 

Whether this is through an organic growth tool or your own research and actions, we recommend you focus your efforts on achieving organic growth on the app. This will help you to achieve your account goals while staying within the rules put in place by Instagram.

Identify Your Target Audience

When looking to grow on Instagram without breaking any rules, it’s a smart idea to channel your growth efforts toward your target audience. Working efficiently within your niche will be much more effective than excessively interacting with accounts that are less relevant to yours.

target audience

For example, using hashtags that are popular among your target audience will require you to use fewer hashtags and avoid reaching the limit. A few effective tags will take you much farther than 35 tags that won’t reach your audience. 

So, spend time identifying your target audience. Once you’ve done this, you can focus on gaining traction with these users.

Exercise Caution With Instagram Bots

As we established previously, Instagram bots are a violation of the app’s rules. Therefore, using bots on Instagram is likely to get your account temporarily or permanently blocked. In other words, while they may seem appealing for short-term results, they may cause much more harm than good in the long run. For this reason, we advise users to avoid Instagram bots altogether. 

Instead of reaching for fast results with bots, look toward digital marketing strategies and long-term, organic growth among your target audience instead.


Quality Over Quantity

Overall, Instagram users are faced with various options for growing on the app. 

However, if you want your account to succeed, avoid the fast-acting, short-term growth methods that often violate limits such as those in place for likes, comments, followers and hashtags. 

Instead, focus on quality over quantity, and strategize for growing among users who will authentically interact with your content when you authentically interact with theirs. This will give you lasting growth and help you to generate a community on the app! 

Tell us—what Instagram growth strategies do you have in mind that you can begin to implement today?



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Author : Abhay

Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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