Are you a new brand who want to use influencer marketing as a platform but lack funds? Don’t worry! We have a solution for you to strategize influencer marketing, even if you have a small budget. We completely understand how influencer marketing has boomed in the past few years. It has become a huge business. Top influencers and influencer marketing agencies in the UK are banking millions of dollars with their influencer campaigns. But, I think the market and the audience is changing. Users are getting to just how manipulative these larger influencers can be, and how things might not be as they seem micro influencers, which might be the marketing world’s solution to the highly expensive influencer problem.
Table of Contents
1. Who is a Micro-Influencers? Why are they considered important?
2. What things need to be considered while choosing Micro-Influencers?
3. Reason why E-commerce brands benefit from using micro-influencers
4. Working with Micro-Influencers 2021
5. 3 Examples of brands who are successfully using Micro-Influencing
This new concept, known as micro-influencer marketing, is the new lobby of the social media scene. The concept is the same as influencer marketing, but it’s done on a smaller scale. These micro-influencers have a small following but actively engaged audience. Some brands collaborate with these influencers to promote their product and service with genuine, authentic, and visual posts rather than sponsored posts.
These micro-influencers have limited following but hit the right chord of the target audience; thus, the audience relates to them, and they usually are open to genuine collaborations with brands. In this blog post, we’ll go into the depth about who these micro-influencers are, their benefits, how they can help you, and how they are changing the world of e-commerce.