Best SEO Company for Builders and Building Firms

You’ve decided to give SEO a go. You want to dominate search engines for the lucrative construction industry — or maybe expand your business to newer areas.

But how do you get started?

Is SEO for construction companies different from other industries?

How much do you need to invest?

To help you answer these questions and more, here’s a detailed blog on what companies in the construction business can do to develop high-quality websites and drive more traffic to them.

Table of Content:

1. Why Do Builders and Construction Companies Need SEO?
2. How Can SEO Help Builders with Their Business?
3. 5 Top Ways to Optimise the Website for Better Ranking
4. How Can Construction Companies Leverage SEO?
5. How Much Does SEO Cost for Construction Companies?
6. Conclusion

Why Do Builders and Construction Companies Need SEO?

SEO can be a real game changer for building firms. It’s one thing to have a great website and another to get people to visit it.

Search engine optimization (SEO) is the process of making your site as visible as possible in search engines. It’s not just about having a good website, it’s also about getting people to find the site when they’re looking for services like yours.

SEO for construction companies and builders is about more than just rankings. It’s about getting more customers and competing with bigger rivals through your door.

But why do builders and building firms need SEO? Well, because it works.

It’s a well-known fact that the first place people go to when looking for a builder is Google. If you want to get in front of your target audience and increase your website traffic, then optimising for such searches is the way forward.

When building a business online, you need to develop strategies that help your site rise above the competition through search engine results — this is known as search engine optimization (SEO).

SEO is the process of improving the visibility of your website or blog in search results through organic ways. Search engines such as Google, Yahoo! or Bing use crawlers to find pages that match the search intent and, in turn, present these results to users. By implementing strategies that focus on making sure that your website ranks highly online, you can increase website traffic and boost sales.

How Can SEO Help Builders with Their Business?

Search Engine Optimisation to Grab onto Valuable Leads

As a building firm, you’ll compete with other builders and contractors for the attention of potential customers. You need to ensure that you’re optimising your construction website to rank in Google search results. If you don’t do it, you could miss out on thousands of potential leads yearly.

A well-crafted SEO strategy can help your business grow in many ways. It can help you reach more potential customers by getting your website to the top of organic search results. This means that when people search for the construction services you provide (such as ‘builders’ or ‘building construction’), your website should appear first on the list of results. More importantly, you’ll get more clicks from your target audience.

SEO Helps Build Your Credibility

You’ll gain more credibility with potential clients who may not know who you are yet. As a construction company, when someone searches for “builder” on Google and sees pages of results with your website at the top of page 1, it automatically makes your company more credible than the results appearing on pages 2 or 3.

SEO also helps with online reputation management and increasing organic traffic to your website by ensuring that your site ranks well on Google’s search engine results page (SERP). This increases the likelihood of someone clicking through to your site when they search for something relevant.

SEO Helps to Close Leads Faster

With a good SEO strategy, your marketing efforts are much simpler as you get placed directly in front of potential leads looking for the exact construction services you offer.

New customers will find your business and you’ll have a stream of inbound leads curious to know more about your offer. This makes the sales pipeline all the easier.

 Top Ways to Optimise the Website for Better Ranking

Use the Right Keywords Through Proper Keyword Research

The first step is to ensure that you’re using keywords that potential customers are searching for. If you’re in the construction industry, then it’s pretty likely that people are searching for terms like “construction,” “home improvement,” “remodeling,” etc.

For each keyword, you should create content around it on your website and make sure that it’s optimized for that term. That means having text on the page that matches a user query will help improve your SEO rankings and set you apart from so much competition.

The complete keyword research process should start with analyzing your business and its competitors, as well as the creation of a long list of keywords that your target audience uses to search for services like yours.

Apart from this, you also need to check for the on-site SEO checklist, like optimizing the relevant keywords in title tags, meta descriptions, image alt tags and other critical technical SEO components that will help bring in qualified traffic.

Create Unique Content That Focuses on Local Searches

To improve your ranking in Google and other search engines, it’s important that you create unique content that focuses on local searches. This includes “construction companies in my area” or “builders in my town” and similar searches. This is known as the local SEO strategy.

Once you have done the initial research for local SEO keywords, the next step is to use keyword research tools like WordStream’s free Keyword Tool or Google’s Keyword Planner to find related terms and phrases that people might use when they search for those words.

For example, if you’re a contractor in Woodford, I might want to include keywords like “Woodford home remodels” or “Woodford building contractors” in your website copy so that you show up for those terms when people search online for them.

You can attract more visitors by creating content that answers these types of searches through your local SEO strategy. It also allows you to rank higher in organic searches when people search for these keywords locally around your area.

Always Maintain High Content Quality

When it comes to SEO for builders and construction companies, content quality is the most important factor.

As we all know, Google is constantly looking for new ways to understand what the user wants and deliver results based on this understanding, especially with the new update released just a few weeks back. This means that if your website has poor quality content, it won’t be ranked higher or, worse, penalised.

Make Sure Your Site Is Mobile-Friendly

Mobile optimisation is critical because nowadays, people use smartphones more than desktops or laptops when searching online or browsing websites.

If your site is not optimised for mobile, you might lose out on some big traffic.

So, make sure your site is mobile-friendly by using responsive web design (RWD). RWD adapts to different screen sizes automatically and makes sure that every user can access your website’s content easily on any device they use.

If you notice that some pages of your site are not responding well on mobile devices, then there’s a good chance that it could pull down your rankings. To avoid this, you can use tools like Google PageSpeed Insights to identify where problems lie in mobile friendliness.

Improve Your Site’s Linking Structure

The linking structure is the backbone of your website. This is one of the first things that search engines look at when analyzing a website.

Link building your website through both internal and external links will boost SEO. A good linking structure should have a natural flow of internal links throughout the website with proper anchor texts. Every internal link should be properly planned and structured through primary category pages so that everything has a seamless flow.

Similarly, high-quality backlinks are equally important to boost your linking structure. The more links you have from local directories, blogs, news sites, etc., the more likely a potential client will find you in their searches. However, this doesn’t mean you should try to obtain as many links as possible. You need to focus on getting relevant links from reputable websites only.

How Can Construction Companies Leverage SEO?

SEO is a serious asset for all types of businesses, but it’s most imperative to companies in the construction industry. The reality is that there are thousands of other construction companies competing to be the first result on Google when people search for keywords like “builder” or “construction”.

So how can a construction company use SEO to its advantage?

It’s important to understand that SEO isn’t just about keywords. It’s about creating content and getting your website onto the first page of results for critical searches made by potential customers looking for builders in their area.

SEO is also about getting other sites linking to your site and social media profiles so that you get more attention from search engines like Google and Bing.

Search engines look at hundreds of factors when ranking websites in their results. Some of those factors include:

• How many links point to your site (backlinks)
• How much content is there on your site
• The relevance of that content to what someone might be searching for (SEO writing)
• How optimised are your title tags and meta descriptions (on-site SEO)
• How often do people visit and engage with your site (traffic and engagement)

So, working on a combination of these factors will help boost the SEO of construction companies and builders. Plus, when you’re building your online presence, and thereby your credibility, it’s not just easy to get more internal leads knocking on your doors, it will also help close more clients faster.

But if you aren’t sure about the best way to do SEO for your construction firm, you can hire a digital marketing company to help prepare a solid SEO strategy and implement it.

How Much Does SEO for Construction Companies Cost?

The cost of SEO for a construction company depends on several factors, like how many pages you want to optimize and the current condition of your website. For example, if your website has many pages, it will be more costly to optimize all those pages than if it has fewer pages. Or, if we need to work on the design of your website to improve SEO, then it can cost more accordingly.

To give you an idea, the cost of creating and implementing an SEO strategy for construction companies typically starts from $500 per month. This can go up to $1500 or $2000 a month based on the type of services you require — content ideas and creation, website maintenance, ongoing SEO support, etc.

But the return you get from these services will far outweigh your expenses.

Conclusion

Looking for a reliable SEO company to take the lead over your online marketing strategy?

At Logicsofts, we have helped hundreds of construction firms in the past decade helping them 2x and 3x their ROI on their SEO investments.

We have helped builders increase their leads by over 100% through organic search efforts and we can do the same for you!

Curious to see how we can make it happen for your construction business?

Just book a no-obligation, free consultation by calling us on 0208 629 1504 to discuss with our SEO construction expert.