In this day and age, simply having a pretty website is not enough. If you truly want to take your business to the next level and unlock the full potential of your website, you’re going to need an SEO expert to assist you.
If you’re a Texas-based business and you’re hungry to outshine the competition, read this article and we’ll tell you everything you need to know…
A brief introduction to SEO
In the simplest terms, SEO is ‘fitness for your business’. Just as you can optimise your life to be healthier, have more energy, be more productive, and ultimately lead a more successful life, with the right approach, your website can be equally transformed.
Using search engine optimization, you can make your website more visible online, thus attracting more potential customers who are actively searching for the products and / or services that you offer. Not only that, but a well-optimized website will have a much higher chance of converting those website visitors into loyal, paying customers.
Why do you need an SEO expert?
You might not think you need an SEO expert right now, but once you take a deep dive into SEO and realise just how much work is involved with unlocking the full potential of your website, you’ll soon understand the immense value in having somebody who knows what they are doing in your corner.
- Leverage years of experience and industry knowledge to your advantage.
- Stay on top of the latest trends and innovative SEO strategies.
- Save precious time and focus on what you do best.
Do I need to use a local SEO company?
You don’t necessarily need to hire a local SEO expert in Texas, however, if you are a Texas-based business, there are definitely some advantages to hiring someone with geographical knowledge – particularly when it comes to mastering your local SEO.
What does a website look like when it is operating at its full potential?
A well-optimised website that is operating at its true potential will look something like this:
- Technical SEO (e.g., error-free robot.txt, no broken links, submitted XML sitemap, etc.).
- Persuasive product/service descriptions.
- Engaging copy with a defined brand voice.
- Well-placed, relevant keywords.
- Lightning-fast page-load speeds.
- Quality imagery and videos.
- Airtight meta titles and tags.
- Clever internal linking.
- Mobile-first design.
- Intuitive design.
- Detailed FAQs.
As you can see, there’s an awful lot that goes into optimizing a website and these are just a handful of the onsite jobs – not to mention all of the offsite activities that are critical to a balanced SEO campaign bound for success.
In any case, once you master all of the above, your website will function far more effectively. This is because users who visit your website will not only be highly qualified (due to proper search intent with awesome keyword research on your part), but they’ll also have an easy time finding the information they need and navigating their way towards a positive conclusion.
With a reputable digital marketing agency on your side, there’s no limit to what you can achieve with your online business.