Your Guide to Boosting Performance Marketing ROI - Logicsofts

Your Guide to Boosting Performance Marketing ROI

12th July 2023

Not having a proper plan can result in a waste of your time and effort when it comes to performance marketing. You need to be cautious about the channels and strategies you choose to ensure you get your desired results.

This guide will show you how you can boost your performance marketing ROI to strengthen your brand and achieve your business goals faster – keep reading!


1.     Focus on Social Media

Social media channels require your utmost attention if you want to achieve your business goals faster. As “trends” come and go on socials every day, you have to ensure that you keep yourself relevant without compromising on your brand values.

This is why it can get tricky to achieve your branding goals through social media. However, there are two ways you can ensure to win your place in the hearts of your customers with social media marketing:

       i.          Develop a Content Calendar

Remember that a person in your target audience who follows your social accounts doesn’t really want to “copy” every single trend. To have a strong presence on social media, you need to post content that is consistent with your message as a brand.

But how can you optimize for trends if you stick with your brand and content guidelines solely? The only way to handle this challenge is by developing a social media calendar. A thorough social media calendar can help keep your audience engaged the right way.


      ii.          Target the Right Audience

You don’t necessarily have to cast a “wide net” when it comes to marketing on social media. Remember that you need “loyal followers” who love your brand and your offerings as a business. This is why you should be careful about selecting the right people as your target audience.

Cater your content strictly to the people in your target audience so you can build a loyal base of followers steadily.


2.     Run Ads Carefully

Online ads like PPC ads and social ads can help you get amazing results from performance marketing. However, when it comes to getting results from online ads, it’s easier said than done. There are A LOT of metrics that come into play, and you have to be mindful of all the essentials to get your desired results.

However, these two factors are more important than the rest of the metrics that dictate the results of your ad campaigns:


       i.          Learn from Your Competitors

Contrary to what many marketers think, you don’t necessarily need to do things from scratch to get amazing results from ads. The easiest way you can boost the ROI of your online ads is by learning from your competitors.

Make sure that you explore the ad campaigns run by your competitors before you jump into creating and running ads.


      ii.          Optimize the Display URL

The URL you create for your ads should be optimized for keywords. If possible, you should insert the primary keyword in your ad URL. Doing so will help you personalize your ad according to your target audience.

Using any of the suitable online tools can help you create the right URL for your ads. Besides that, you can also consider checking how your competitors create ad URLs.


3.     Optimize for Content Marketing

It won’t be possible for you to get inbound traffic if you don’t pay attention to content marketing. Publishing high-quality content online will allow you to rank higher against the keywords that you are targeting.

Besides that, good content will also help you ensure that you win the trust of your customers. As content marketing can provide an amazing ROI, you need to be careful about how you create and share content.

Here are a couple of best practices that can help you boost your content marketing ROI without wasting time and effort:


       i.          Add Customer’s Voice in Content

Creating content for online audiences is not all about optimizing for keywords. You need to incorporate the voice of your customers into the content you produce to ensure that you get desired results and resonate with your target audience.

This is the reason why you should follow Google Helpful Content Update and E-E-A-T Guidelines to ensure that your content is valuable for your readers. Besides that, you should also go easy on AI content creation tools and let humans write quality content instead.


      ii.          Follow the Content Marketing Funnel

You need to create content according to different stages of the content marketing funnel to ensure that you get desired results from content. For example, if you are looking to raise awareness in your target audience, you should create Top of the Funnel content so you can solve the problems of your customers.


4.     Benefit From Native Advertising

One of the best ways to win the trust of your target audience is by benefitting from native advertising. The good thing about native advertising is that it is done in the style of the media source, which makes it stand out from ads run on search engines and social channels.

Getting started with native advertising is relatively challenging. Depending on your budget, you might have to make some adjustments to optimize for native advertising. But following these two practices can make it easier for you to achieve desired results from native content:


       i.          Understand Your Audience

The most important thing to do when creating native content is to understand the wants and needs of your target audience. Unless you know exactly what the people in your target audience are looking for, you won’t be able to make your content persuasive for the readers.

This is why you should invest more time and effort in finding out relevant information about your readers and avoid focusing on your mission and values.

For example, if you are going to run a piece of native advertising in a fashion media outlet, you should be focused on creating content for the audience of that media outlet instead of regurgitating about what your brand is and what it does.


      ii.          Run A/B Tests

Not every single piece of native advertising is going to provide your desired results. To ensure that you catch the attention of your target audience and build relevance, you need to focus on A/B testing. Doing so will help you find out which piece of content is the most effective for your audience.

You can use any of the online tools to track results from A/B testing campaigns without wasting time and effort.


5.     Don’t Forget About SEO

seo marketing

SEO is THE most important channel you need to focus on as a performance marketer. Proven SEO strategies can help you increase inbound traffic and allow you to build a strong presence in your target audience.

Here are a couple of strategies you can follow that will help you get amazing results from your SEO campaigns:


       i.          Write Persuasive Headlines

There’s no benefit of getting your page on top of SERPs with backlinks and SEO practices if the content fails to persuade readers. This is why you need to write compelling headlines that convince people to click and read what you have to say.


      ii.          Build Quality Backlinks

The absence of authoritative backlinks will make it impossible for you to get ranked on top of SERPs. You need to create and implement link-building strategies that are better suited to your needs. For example, if you are trying to get backlinks from top publications, you will need to rely on guest posting.

Effective guest posting services can help you publish quality guest posts and earn authoritative backlinks in no time. Besides that, letting a service provider handle your guest posting needs will also allow you to focus on other aspects of performance marketing.


6.     Pay Attention to Affiliate Marketing

Persuasive affiliate marketing strategies can help you get closer to your target audience and allow you to boost your sales in no time. Contrary to what many people think, getting started with affiliate marketing is not a difficult job.

There are a plethora of affiliate marketing platforms that can be a good option for your specific performance marketing needs. Once you choose the right platform, you will find it easier to get your desired results from affiliate marketing.

You can also follow these two strategies to ensure that you get your desired results from affiliate marketing in no time:


       i.          Optimize the Commission

If you want to attract skilled marketers for your affiliate marketing needs, you will HAVE to set an attractive commission rate that makes you a favorable option. Make sure you compare the commissions being offered by other brands and figure out how you can find a middle ground between sales and profitability.


      ii.          Calculate the ROI

You don’t necessarily need to cut your profits in the hopes of getting higher sales by providing convincing commissions. It’s important to ensure that you keep the ROI of your affiliate marketing campaigns in check.

Doing so will help you find out where your money is being spent and how you can increase the profits from your affiliate marketing investments.


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Author : Abhay

Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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