Social media. Some regard it as the bane of their life, whereas others can’t get enough of it. Whether you’re posting, tweeting or hashtagging, there’s a reason billions of people use it. Even if you’re not the biggest fan of Facebook and Instagram, you’re going to need to use them for your business. Why do you ask? It’s simple – your customers are on there!
When creating a brand, you need to be visible to your audience. One way to do this is by using social media. If you’re not tech-savvy, we’re here to help. Here is a small guide on how to market your business on social media.
Begin With a Plan
Putting together a social media marketing plan can help you align, coordinate, and concentrate on building your audience base. Begin by establishing your campaign’s overall objectives and goals. What is it you want to achieve? Maybe you want to boost brand awareness, drive traffic to your business blog, grow revenue, or all 3? Having SMART goals in place will ensure you stay on track and get the results you’re after.
Pick the Right Platform
While we’ve already mentioned that billions of people use social media, you’ll quickly find they aren’t all in one place. This is because some people enjoy Facebook conversing with loved ones, others like to go on Twitter and hashtag away, whereas others prefer Instagram for posting photos. Whatever brand you have, you need to work out where your target audience is based. For example, if you’re trying to reach baby boomers, then chances are they’ll be on Facebook. Those wanting gen Z’s may have better luck on TikTok.
Use SEO
SEO (search engine optimisation) is incredibly powerful in the social media marketing world. After all, it’s what will get your page at the top of search engine results. To start with, you need to be using keywords in your social media bio and handle and include a location if relevant. Make sure to house keywords and hashtags in posts and captions too. Enlist the help of Candidsky who are expert in search engine optimisation. They can give you useful tips and advice on how to market your brand on social media.
Engage With Followers
When you start to build an audience base on social media, you’ll want to do your very best to keep them around. For this to happen, make sure to engage! When a follower has a question and comments on your page, it’s your job to reply promptly. When conversing with followers, this can help to build trust, recognition, and respect.
Host Competitions
If you’re struggling to get your brand noticed on social media, why not consider hosting a giveaway? Competitions are an excellent way to get your name out there. For example, you ask users to like, comment, subscribe, and share your post with friends and family to enter. Before long, you will have plenty of users flocking to your page – perfect!
Building a following on social media isn’t going to be easy. However, if you persevere and have the passion and grit, using the tips and tactics above can help spread brand awareness on social media and get noticed.
Abhay is a Digital Marketing Guru and an accomplished entrepreneur with an experience of a decade working with various businesses varying from startups to established brands. He co-founded many companies like Logicsofts, PrintYo, CrazyRise and more. He is passionate about SEO and Online Data Analytics, which plays a vital role in any business to grow and mutate as per the data results.
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