9 Useful Tools and Apps for Marketers

9 Useful Tools and Apps for Marketers

Are you trying to juggle various marketing jobs in a day?

Well, here are a few tools to make your life easier!

As a marketer, you will be handling multiple clients with various marketing strategies for each client. The time and the effort that goes into implementing these strategies is enormous.

To help in easing some of your daily jobs, we have curated some of the important tools that will help you to do a good job efficiently.

1. Socioboard

When you are managing a lot of social media accounts and pages, it becomes difficult to keep track of every update and post properly across each platform.

Socioboard provides social CRM tools and publishing features through which you can manage posting and updates across various platforms with ease.

It has a customizable dashboard and analytics through which you can make intelligent decisions on your social media strategies and handle your social media operations of multiple profiles from its platform.

If you feel overwhelmed about handling too many social media profiles, then try out Socioboard.

2. Airstory

Creativity and unique ideas are one constant expectation from marketers.

As you search online for new inspirations, you can save your ideas from any website to Airstory. You can add the Airstory extension to your browser.

When you find something that you want to save, just choose the content, right-click and save to Airstory. The content you have chosen along with the link will automatically be saved to your Airstory profile.

You can also add keywords to the content you are saving to make sure that you can quickly find what you’re looking for.

3. Hootsuite

Hootsuite is one of the most popular social media managing platforms used by marketers.

You can do lots of stuff for social media marketing using Hootsuite.

You can create and schedule posts through Hootsuite for multiple accounts across various social media platforms.

You can analyze the social media metrics, understand the results of your social media marketing strategies and create better posts.

Further, you can analyze your target audience through location, keywords, hashtags and a lot of other filters and craft relevant campaigns.

When you have many people working for you or have some freelancers handling a part of the marketing efforts, then Hootsuite can help in collaborating seamlessly with them, keep track of all the activities going on and improve the overall social media marketing.

4. MailChimp

If you are a marketer, then you know how much important email marketing is to increase the conversions.

MailChimp is one of the top-used email marketing platforms. With MailChimp, you can create emails in different formats and effortlessly include media and CTA inside it.

You can add icons of social media, use the quick design tools and customize your email completely with simple features of MailChimp.

You can observe the metrics like open mail rate, click rate for a particular CTA or media and many other data to improve your emails.

You can further integrate email marketing with social media and ads for better analysis.

Many have seen a good increase in the conversions after using MailChimp and if you are looking to gain good traction through email marketing, then start using MailChimp now.

5. Sticker Mule

Nowadays, marketing has started to mean online efforts alone. However, let’s not forget the crucial part the good-old offline marketing plays.

Sticker Mule is one such app that is best used for offline marketing.

A majority of offline marketing involves passive strategies to promote the brand like printing brand promoting images on magnets, coffee mugs, coasters and so on.

One can order the stickers to be pasted on such promotional objects from Sticker Mule for affordable rates.

You can customize the stickers and create intelligent images to promote the brand.

6. AdRoll

Ads are an important part of online marketing strategies.

But not all marketers can get good conversions through ads.

It requires proper research of the target audience, the keywords and the content used in these ads. AdRoll is a great platform that helps in crafting such high-conversion ads.

AdRoll is particularly popular for retargeted advertising where you can increase your conversions by showing the relevant ads to the same audience again.

AdRoll also allows to measure the effectiveness of the campaigns and integrate with other applications like Hubspot, Shopify and many more for fast working.

7. Quantcast

Quantcast is a fantastic tool for handling online marketing metrics and getting usable insights out of them.

Marketers can leverage the Al-driven insights platform of Quantcast to understand the customers better, target the right audience and measure the results of your marketing efforts.

Quantcast has predictive models, intelligent algorithms and machine learning technology to perform advanced analytics, graph the marketing insights and interpret customer behavior for result-oriented marketing campaigns.

8. Stories Creator

Stories on Facebook and Instagram have become a crucial part of social media marketing. Creating stories on the spot for individual accounts can be difficult.

You can create these stories for different clients in bulk, save them and use them whenever needed. Stories Creator is a tool created by Buffer to help you with just that.

You can start your story creation by choosing a template first and adding a background, texts, and other elements to customize it according to the marketing intentions.

This is a free tool and can be used by anyone on a desktop.

9. Infogram

As a part of content marketing, marketers create attractive infographics and promote it along with blog posts and articles.

Suggestion Reading: 25+ Blogging Tools that can improve the online game of any blogger

With Infogram, it is simple to create a good infographic by simple drag and drop options.

When you have any data in sheets, you can load the information and customize the infographic with graphs, charts, images, and texts to create a great infographic in a short time.

Start by using a few of these tools which you need the most and make it a part of your routine before moving to another.

Take advantage of these online tools and apps for your marketing and notice a great improvement in your productivity and results.

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About Author: Logicsofts is one of the leading digital marketing agency that offers professional website design and SEO service at astoundingly affordable prices. Speak to our specialist for more information: +4402079935898



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