Time has evolved. We no more keep searching for the Hollywood looks or looking into traditional advertising! Don’t you feel fashion influencers are a better way to look for inspirational looks. About 92% of consumers trust an influencer more than traditional advertising or celebrity. Statistics don’t lie, and influencer marketing keeps changing fashion eCommerce.
Table of Contents
1. Who is a fashion influencer or a fashion blogger?
2. Benefits of collaborating with fashion influencer
3. 5 untold facts to succeed in Fashion Influencer Marketing
4. Top 10 fashion Influencers in the UK
We spend hours online searching for the right inspiration, but When you finally look up from your phone, you realize you’ve spent days scrolling through installed apps – and you’re still where you started, with no idea what to wear (we’ve all been there). Which sort of rules out the point.
We at Logicsofts have done a hardcore search for you about the top fashion influencers on instagram. Read on for our informational and inspirational guide on some of the best fashion influencers in the UK. It’s a full researched list of the top UK Fashion Influencers to follow in 2021, for the people who are keen to know what’s trending in the fashion industry.
Who is a fashion influencer or a fashion blogger?
A fashion blogger or someone who creates purely fashion content can influence the followers’ purchase decisions because of their reliable and genuine relationship with the audience, whether through a blog or social media platform such as Instagram.
London has the best and overblown fashion scenes in the UK. Many fashion bloggers, influencers, or fashion-oriented people visit the capital at least once a year to discover new trends and high street scenes. They wait a full year for London fashion week.
Benefits of collaborating with Fashion Influencers
Becoming a fashion blogger or fashion influencer is a tough job, just as developing a dedicated audience is a massive challenge for any fashion brand. It takes months or even years. And here, influencer marketing takes over and owns the marketing strategy. Influencer marketing has become one of the most successful marketing approaches with a variety of benefits. Let’s discuss why brands collaborate with these fashion influencers? What advantages does this bring?
1. Effortless building of trust and reliability for the brand
As per various studies, Clients prefer to follow and believe influencers more than the brands themselves. They feel brand founders will promote it irrespective of the product or services being good or bad. But as per the clients’ fashion blogger will not put content that is not worth it. So the reliability is more, so it is the trust value when they see a fashion influencer posting about something. Thus, it is time to collaborate with an influencer and leave brand advertising behind.
2. Return on investment
As a matter of fact, everyone wants a quick return on investment. Working with influencers is proven to be high value for money, contrary to other advertising activities. In fact, according to Tap Influence, influencer marketing content delivers 11 times higher ROI than traditional forms of digital marketing. ROI is not only quick but smart as well. Brands know it well that collaborating with the fashion influencer brand will be able to target the right audience. They ought to spend less with influence marketing than traditional digital marketing.
3. Content distribution
Fashion influencers not only create content instead refer and distribute it on various social media platforms. If you have a great story, video, or image that you wished reached more people, it would be worth sharing it with a relevant influencer to widen the audience. Brands are also certain content is reaching the right audience.
4. Quick sales
From the very second an influencer promotes your product or service, sales generation begins immediately. New research found that 40% of people say they’ve purchased an item online after seeing it used by an influencer, some of the other social media channels. If you want better results, reach out to fashion influencers who are best aligned to your niche coupled with their engagement with followers, activeness on multiple channels, and establishment in the fashion industry.
5 Untold facts to succeed in Fashion influencer marketing
1. Have a captivating and winsome story
The term fashion influencer is much more than virtual popularity. In other words, it is the ability to influence people to stick to your call of action. So, it would help if you created a loveable, beautiful, and fascinating story for an influencer to share. Stories often seize attention and emotions. Maybe the influencer cannot provide a piece of personally captivating information, so sharing one creative story can compel you to take your action call. A story relatable, relevant, and likable by the audience, coupled with influencer’s trust and reliability, will result in effective marketing.
Authenticity plays a key role in fashion influencer marketing. Taking part in influencers is the best way to collaborate with them. Go through their content and engage with their online brand. When you outreach an influencer, the will try and learn more about you because they are unaware of the previous rapport. Acquiring a partnership with an influencer takes social media savvy and genuine interest in their content.
3. The Advocates are not Influencers.
An influencer is someone with unique social resources. Thousands of “likes” and “comments” are what influencers have on various social media platforms. They are frequently retweeted, quoted, and invited to speak at events. The relationship between influencers and a brand is built off of stimulants. An advocate is different. Advocates don’t seek incentives. Rather they will only talk about the brands about which they care. They do this even if the brand doesn’t contact them. Their legitimacy is telling an attribute. They applaud the brand both online and offline, which is contrary to the way influencer marketing works.
4. Transparent communication
Once you start building good relations with influencers, maintain transparency. Don’t think twice about communicating what goals you are expecting to achieve by the campaign. You both must be on the same page. It would help if you were sure that your goals are achievable based on their previous campaigns. This will allow you to measure the extent of your campaign’s success.
5. Make Influencer shine
Understand influencer’s personal goals. Pitch them how your collaboration will benefit their personal brand. Give them a chance to understand that your product will assist their personal goals. Also, explain how the arena of influencer will help your brand, product, or service. Be outspoken about numbers related to your audience and how your work will feature them.
Top 10 Fashion Influencers and bloggers in the UK to follow in 2021
We’ve abraded the internet to bring you the top 10 best fashion influencers you should follow in 2021 if you are a fashion obsessor and love knowing about the new trends taking over. Whether you’re looking to push your style boundaries, wanting to tune in to the latest trends, or just after some simple inspiration, these fashion bloggers will keep you coming back for more.
Tamara Kalinic is not only a Serbian fashion blogger based in London, U.K but also a vast youtube star. She never planned this for herself. But slowly, she noticed she is receiving hundreds of thousands of monthly views. She was encouraged to focus on her fashion blogging entirely. She has 885k followers and is an affluent achiever in the world of high-fashion editorials.
Cosmopolitan and Grazia featured her on the cover. Before her blogging days, she graduated with a pharmacy degree from the University of Brighton in 2011, then started her career as a pharmacist. Tamara Kalinic was awarded 2017’s Influencer of the Year at the Elle Style Awards, TIMES Top 100 Influencers 2019.
From modeling for brands like Chloé and Salvatore Ferragamo to being present at every primary Fashion Week, she’s always on-trend. Check out her Instagram @tamara for style inspiration from everyday chic to high street fashion or even red-carpet glamour. Fashion guru who is the founder of the successful blog Glam & Glitter. She then started to post YouTube videos to her channel GlamAndGlitter4ever. In 2019, she was named one of the top 100 influencers in the UK by The Sunday Times.
2. Lizzy Hadfield
Lizzy Hadfield is a British blogger best known as the creator of the famous fashion blog Shot from the Street. She also runs a YouTube channel of the same name. Lizzy is a self-described ‘fashion blogger from up North living in London.’ She has earned a dedicated following for her signature ‘smasual’ style. She has mastered the classic and casual look. She graduated from the Leeds College of Art before studying art history at the University of Leeds.
Lizzy was an ambassador for Fashion Bunker at London Fashion Week 2016. She documents her everyday outfits in street-style shots on her Instagram and blog. She presently has 528k followers. Grazia Magazine featured her as one of the most stylish fashion bloggers. Award-winning jewelry brand Pandora has collaborated with her on a critical fashion campaign. She is also associated with Hannah Louise Farrington, a well-known fashion blogger from England. Check out her Instagram page @LizzyHadfield.
3. Lucy Williams
British influencer Lucy Williams is one of the most stylish women on the fashion circuit. With a 473k-strong Instagram following, wildly popular collaborations under her belt, she’s a social media vanguard. Lucy Williams lives in West London and has been working in fashion for six years. Lucy dreamed of becoming an author and writing her books. During her English Literature studies, she discovered her interest in manners and founded her fashion blog.
Lucy dreamed of becoming an author and writing her books. During her English Literature studies, she discovered her interest in fashion and founded her fashion blog. She started Fashion Me Now the summer after leaving university just as a personal mood board to post all the bits of inspiration she loved! That time there was no Pinterest. But, her blog quickly developed into a mixture of outfits, travel, shopping tips, and beauty posts. Over the last few years, it’s evolved to include personal outfits, travel diaries, and beauty posts, on top of the inspiration and shopping features. Check out her instagram @Lucy Williams.
4. Monikh Dale
Monikh Dale is a stylist from London, known for her style recommendation and fashion advice on obtaining aspiration and affordable style. She has 198k followers. Monikh Dale is a Topshop personal shopper turned internet style expert, and you would end up checking her Instagram daily for inspiration. With her well-curated high-street pieces sitting alongside designer investment items worn time and time proudly again, she’s a shining light of realness and the power of cost per wear in a world that can feel fast and furious and throwaway. Many women we know shop directly from her feed.
Monikh’s fondness for minimalism, luxury, and affordable designers has allowed her to collaborate with amazing brands and platforms. She featured as a face of campaigns for social collaborations with brands like H&M, Stuart Weitzman, Net-a-Porter, Topshop, Warehouse, John Lewis, Avenue 32, French Connection, Weekday, and Nike, to name a few. Monikh is a contributing beauty editor of Wardrobe Icons plus a monthly contributor for Who What Wear. Check out her Instagram account @monikh.
The Paris-born Londoner has great style showcased by her desirable wardrobe, but her positivity and confidence got us hooked on her account. With 188k Instagram followers. Harrel started blogging back in 2013. She is an influencer turned Entrepreneur with a fantastic mission to change beauty. She’s gone from an aspiring blogger to a brilliantly successful businesswoman.
Harrel’s honesty is loved by one and all. Her captions are a replica of her honesty. Harrel isn’t afraid to get real about changing dirty diapers, the anxiety that comes with a social media-based job, or self-love.
Freddie Harrel runs multimillion-dollar businesses. In an Instagram post, the fashion and beauty influencer announced that Radswan. Harrel’s conscious beauty brand has raised $2 Million via female-only investors for her start-up venture, Radwan, a ‘conscious beauty brand built with, and for, the Global African Diaspora.’ Her brand sells premium synthetic hair extensions and wigs directly from the brand’s website” and “clip in the hair without having to spend hours in a salon chair. Check out her amazing Instagram page @Freddieharrel.
6. Yanin Namasonthi
Yanin Namasonthi , or Pretty Sickly as she is often known, is a personal style blogger who loves to document her love for fashion, travel, and beauty. She is one of the coolest bloggers and YouTubers behind the fashionable blog “idressmyselff“. She is going strong with about 137k followers on her insta page and has been treating followers to expertly styled ensembles for several years. Since starting, Yanin’s audience has grown dramatically, her blog now has a global reach, and she has become the go-to blogger in and outside the fashion industry.
Yanin’s audience has grown dramatically, her blog now has a global reach, and she has become the go-to blogger in and outside the fashion industry. Yanin’s simplicity and elegance always make a significant impact; her outfits still ooze a certain effortlessly cool vibe craved by her fans and brands. Over the last few years, she has collaborated with; Marc Jacobs, Estee Lauder, Fenty, to name a few. As her bio says bride to be we would like to wish her all the best. Check out her Instagram page asap @YaninNamasonthi.
7. Hannah Crosskey
Hannah Crosskey, a British blogger and the author of “A Fashion Fix“. The pretty fashionista describes her style as “very classic and minimalistic” – a mix of British-chic and classic London style coupled with the cute girl’s smile living next door.
In 2012 Hannah started her fashion and lifestyle blog as a hobby besides her daily business as a personal shopper. Since then, she has successfully established herself in the fashion world. You can often spot her in a few online and offline magazines with her sense of trends and fashion. Hannah succeeds with perfectionism with ease, and you feel the passion which the British girl has for fashion.
Carefully and style-consciously, Hannah wears elegant and classic outfits as a trendy eye-catcher. Her style consists of contrasts and a beautiful match between classic and feminine. Her style is the perfect orientation for an everyday-look that works in the office, especially – but is also a street trend. Her color spectrum ranges from black and white with a little dab of some nude color or small stripes.
Even when it comes to interior design, Hannah has an eye for details. Hannah shares her ideas about interior design and impressions from her flat beside her daily outfits and fashion trend content on her blog. Check out her Instagram page @Hannahcrosskey.
8. Natasha Ndlovu
Natasha Ndlovu is a model, blogger, and photographer known for her style site Bisous Natasha (To be pronounced as “bee-zoo”). She writes about fashion, photography, beauty, and travel and shares her experiences working in the fashion industry. She is also a founder of sustainable e-shop @vintage assembly.
Natasha was born in Zimbabwe; she later settled in London. With a BA in Visual Arts from the University of British Columbia, Vancouver, Canada, Natasha is fluent in English, Ndebele, Spanish, and French while also learning Russian. She went on to create her blog in 2013.
She is going strong with 116k followers on instagram. She has a self-titled YouTube channel. In October 2017, she modeled in a photo shoot in Los Angeles alongside fellow blogger Aisha Baker Parnell. Bisous Natasha has grown to be a popular site that showcases personal style and the creative talent of Natasha through photography, videos, and writing. Bisous Natasha has gone on to be featured in many prints and online magazines such as Vanity Fair, British Vogue, Company Magazine, Hunger Magazine. She has also been collaborating with many recognized brands, including Boodles, Jimmy Choo, All Saints, Topshop, and Asos, to name a few. In October 2017, she modeled in a photo shoot in Los Angeles alongside fellow blogger Aisha Baker Parnell. Don’t forget to check her instagram page @NatashaNdlovu.
9. Venetia La Manna
Venetia wasn’t always an influencer. The London-based 30-year-old started her career working in television as a producer, and later as a host on Tastemade, a video network and YouTube channel that focuses on travel and food-based content. The self-described activist has been using her platform to highlight issues around the global climate crisis. Calling out fast fashion companies and teaching her followers how she pulled off a low-waste, sustainable wedding this past fall to her climate activist husband, Max La Manna.
La Manna also started her own Facebook community group called the Slow Fashion Exchange to encourage her followers to host clothing swaps and create a larger conversation about the benefits of avoiding fast fashion. Venetia is a broadcaster, show fashion campaigner, and the co-founder of “Remember Who Made Them”. She has the website as well as an Instagram page. She is the creator of the five stars rated podcast Talking Tastebuds, a series about food, wellbeing, and the planet. it has amassed almost 2 million downloads. Venetia regularly appears on BBC Radio 1’s Life Hacks show, and she is the Sustainability Ambassador for The Body Shop. She has discussed fashion and the climate crisis on BBC Radio 4, BBC World News, and NowThis News and has written for The Independent, Eco-Age, and The Glossary. She is going super strong with 112k followers on her instagram. Check out her instagram page @venetialamanna.
10. Bettina Looney
Stylist, consultant, personal shopper, fashion entrepreneur – Bettina Looney is a woman that wears many hats. And shoes. And the dresses. She’s one of London’s most stylish girls and an avid member of the Vestiaire Collective community. Just like other girls, she had not planned this journey. Bettina graduated from the University of Florida and thought that was the only time in her life that she could randomly move somewhere spontaneously, with no obligations or set plans. So that’s what she did. She chose London, and who knew that this move would pave the way for finding her true passion.
It was during her first solo wardrobe clear-out with a client. She thought that there had to be a service where she could resell the pieces Looney no longer wanted, and she mentioned Vestiaire Collective and their VIP service. According to her, it’s really important for new pieces from our wardrobes to be recycled and repurposed, rather than letting them go to waste – whether that be donating them to a charity or reselling them on Vestiaire! She also has her reselling page @bettinaswardrobe.
Looney is the founder of a London-based concierge fashion business that grew out of her personal shopper experience. With a unique sense of style, the raven-haired beauty has captured the attention of top fashion publications like Vogue and followers from around the world. In a relatively short amount of time, this bright young woman (has collected 100K Instagram followers and scored relationships with such iconic brands as Chanel and Fendi. She often travels to work with her clients wherever they live in the world. That’s one of her favorite parts about her job, meeting incredible women from different cultures worldwide. Dont forget to check out her page @bettinalooney.
Collaborating with a fashion influencer is not an easy job. You have to work hard passionately toward your goal coupled with their personal objectives, and brain freeze your mind with new out of the box ideas. Being a fashion blogger is also a tough road. You have to come out with new content every day. You need to have good creative skills, photography, great content, and full knowledge about what is happening in fashion. Remember, influencers have a solemn responsibility to influence the buyers to believe them at the same time, they have to keep in mind that the followers are trusting them.
In case you are a fashion lover who wants to know what is the latest trend and, at the same time, curate it into your lifestyle, make sure you keep your eyes popped into these influencers’ accounts. I want to applaud all these strong women who have shaped their career in such a beautiful and powerful way. These are some of the most influential bloggers, but even others working hard over this deserve a pat. It’s not easy to be a fashion influencer and, at the same time, be an entrepreneur.
You may have your favorites too, do tell us about them in the comments section.
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